Key Duties and Responsibilities:
Communication Strategy Development:
- Identify key messages, themes, and communication channels to effectively reach diverse CSBAG stakeholders,
Content Creation and Management:
- Create compelling content for various communication channels, including website articles, blog posts, social media posts, press releases, and newsletters, to showcase CSBAG’s work, research findings, and advocacy initiatives.
- Manage CSBAG’s online presence and digital platforms, including the organization’s website and social media accounts, to ensure consistent branding, messaging, and engagement with followers.
Media Relations and Outreach:
- Cultivate and maintain relationships with journalists, media outlets, and influencers to secure media coverage and amplify CSBAG’s advocacy messages and policy recommendations.
Advocacy Campaign Support:
- Provide communication support for CSBAG’s advocacy campaigns, including developing campaign materials, organising events and mobilising supporters through online and offline channels
Monitoring and Evaluation:
- Track and analyze the performance of communication activities, including website traffic, social media engagement, media mentions, and audience feedback, to assess effectiveness and inform future strategies.
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Qualifications, Skills and Experience:
- Bachelor’s or Master’s degree in communication, journalism, public relations, or a related field.
- Proven experience in communication, media relations, or public affairs, preferably in the non-profit sector or advocacy organizations.
- Excellent writing and editing skills, with the ability to craft clear, concise, and persuasive communication materials for diverse audiences.
- Strong digital literacy and proficiency in using communication tools and platforms, including website content management systems, social media management tools, and email marketing software.
- Creativity, initiative, and a passion for social justice and advocacy.