To develop and execute comprehensive communication strategies that effectively convey the organization’s mission, achievements, and initiatives to various stakeholders. You will play a crucial role in enhancing Medici Land Governance’s visibility, reputation, and engagement with key audiences.
Key Responsibilities
- Produces a monthly internal newsletter to update staff on the latest developments in the company including sensitization, community updates, and other PR-related objectives.
- Gathers and organizes stories and testimonials in a consistent format to demonstrate MLG’s impact on individual landowners, their families, and communities at large.
- Establishes and promotes interactive learning and inspirational topics for community radio and TV groups.
- Identifies opportunities to bring awareness to and promote MLG’s work and events in communities.
- Takes part in promotion and communications activities, including preparing, organizing, and conducting public events.
- Ensures radio and TV programs are produced in line with MLG’s communication strategy.
- Generates content and writes success stories to share on social media, website and other media channels including TV and Radio.
- Be a thought leader with fresh ideas, perspective and creative ways to grow MLG’s presence in Lusaka.
- Takes photographs in the field for marketing and promotional use.
- Monitor communication efforts and evaluate the effectiveness of messaging strategies in driving engagement, increasing payment conversions, and achieving program objectives.
- Collect and analyze data on communication metrics, such as reach, engagement, conversion rates, and feedback, to inform future communication initiatives and optimize performance.
Minimum Qualification and Experience
- Grade 12 Certificate with 5 ‘O’ with credit or better in Mathematics and English.
- Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Minimum of 4 years’ experience in communications or related fields.
