FTA is looking for a consultant who will work closely with the Board and the Chief Executive Officer
(CEO) to lead the process of the development of a new Strategic Plan for the period of 2026-2028 that
will guide FTA in fulfilling its mandate.
3 SCOPE
The scope and focus of the assignment are to provide technical, strategic and operational support to enable the renewal of the Fairtrade Africa Strategic Plan in line with the changing political, economic, technological, global and social landscape.
The Consultant’s tasks will include, but will not be limited to the following:
i. Assessing relevant policies and procedures guiding FTA operations and identifying operational
gaps in service delivery to members. This exercise includes performance review against the 2021-
2025 strategic plan, assessing the Producer Support Model, and the effectiveness of monitoring,
evaluation, and learning (MEL) processes, including the measurement of results. Additionally, the
review will focus on organizational structure, budgeting practices, resource mobilization
strategies, country and product prioritization, and the governance structure. The goal is to
identify challenges, uncover strategic opportunities, and propose innovative approaches to
enhance efficiency and impact in the upcoming strategic period.

Conducting a PESTEL analysis, to identify strengths, challenges, opportunities, and threats facing
the organization, as well as analyzing areas of failure and reasons for sub-optimal performance.
i. Facilitating a detailed SWOT analysis with FTA staff and management, producer organizations,
partners and the CEA Board of Directors, and gathering members’ aspirations for the next three
(3) years.
ii. Support Global Strategy Consultations by providing technical support as needed, facilitating input
from African producers and stakeholders to ensure their priorities and needs are wellrepresented in the global strategy.
iii. Consult with the Strategy sub-Committee and Thematic Leads to recommend major thematic
areas for focus, utilizing the Pareto tool or other applicable management tools.
iv. Preparing a draft strategic plan with strategic objectives, an implementation matrix, and a
monitoring and evaluation framework, informed by the findings from tasks (i) to (iv) highlighted
above, and relevant experiences of similar organizations.
v. Presenting the draft strategic plan to the Strategy sub-Committee and the FTA CEA Board of
Directors.
vi. Conducting a stakeholder workshop for validation of the draft strategic plan and updating the
plan based on stakeholder feedback and submitting the final version to the CEA Board of
Directors for approval.
(Note: All reports, analyses metrics, strategic documents developed under this assignment will be
the sole property of Fairtrade Africa).

QUALIFICATIONS
A master’s degree in strategic management or equivalent, with a minimum of 10 years of relevant
experience. Demonstrated expertise in formulating strategic plans is essential. The experts will liaise
with the Strategy and Impact Director, and the Strategy sub-committee, to prepare reports, and present findings to the CEA Board of Directors and the CEO. The expert will also facilitate the stakeholders’ workshops. The expert(s) must submit three reference letters from clients for similar work completedin the last three years, including contact details.
5 EXPERIENCE
The ideal Consultant or Consultancy Firm should possess the following experience:
• Strategic Planning Expertise: Proven experience in strategic planning for organizations with
regional and international affiliations, preferably in Fairtrade. Familiarity with the Fairtrade
system and experience with diverse international stakeholders is highly desirable.
• Sector Expertise: In-depth knowledge of agricultural value chains, smallholder farmer and
worker support, sustainability, and sustainable development. Experience in relevant thematic
areas is advantageous.
• Innovation and Methodological Proficiency: Ability to propose innovative solutions and
familiarity with strategic frameworks and methodologies, including SWOT, PESTEL, and Theory
of Change.
• Facilitation and Engagement Skills: Strong facilitation skills and the ability to engage
effectively with a diverse range of stakeholders, including producers, board members, staff, and
partners.
• Analytical and Synthesis Skills: Proven ability to conduct stakeholder consultations, synthesize
complex inputs, and translate them into coherent, actionable strategic documents.