UNICEF has a strong brand reputation across media platforms in Sierra Leone, communities, and partners. Across the board, the UNICEF brand is regarded as a formidable frontrunner on children’s issues in Sierra Leone. This gives the brand the relevant credibility and moral stature needed to advocate for and promote the cause of children and young people in Sierra Leone. This positive recognition also sets a solid foundation for UNICEF to leverage, build a stronger voice, and take the lead in child rights and advocacy initiatives.

Advocacy and visibility are critical toward the successful implementation/facilitation of all UNICEF programmes – Basic Education; Health and Nutrition; WASH, Child Protection; Planning and Management for Results and Evidence, Policy and Social Protection.  Programme Effectiveness which encompasses cross-sectoral supportive strategy and mechanism comprises, External Relations and Advocacy (ERA); Social and Behaviour Change Communication (SBC), and Innovation. UNICEF Sierra Leone’s Advocacy Strategy is being modelled around UNICEF’s Global Advocacy Priority 2022 – 2025. These advocacy priorities are Child Survival, Nutrition, Immunization and Primary Health Care; Learning Crisis; Mental Health and Water and Climate Change.

Communication tools and products—including Human Interest Stories—are key in illuminating issues, acknowledging support provided by partners to address these issues, and further galvanizing actions for positive change toward them.

Therefore, a writer/ photographer is required to produce the required stories and photos.

The following are the specifications of the deliverables:

• Twenty (20) Human-Interest stories with five (5) accompanying photos each

UNICEF will provide the relevant programme briefing and guidance to the writer/photographer right through the production process. The writer/photographer will work closely with programme teams to establish the various storylines, identify the ideal locations and

The writer/photographer will provide all the relevant working tools, including computers and software, needed for his/her work and produce the designs in conformity with the UNICEF brand guidelines.

It must be noted that the stories and photos produced will remain the exclusive property of UNICEF and must not be used for any other activity by any other persons or institutions without the expressed permission of UNICEF Sierra Leone.

Please see attached ToR for detailed information.  TOR_HIS production.pdf

To qualify as an advocate for every child you will have…

• A Bachelor degree in Linguistics/Mass Communication/Multi-Media Production/Journalism
• Knowledge and skills in creative writing and photography
• Knowledge in working with the UN and other development partners and producing similar products over a five-year period
• Knowledge of Child Rights and in working with children are added advantages
• Fluency in English is required.