- Plan and manage all digital marketing, including marketing database, Search, Influencers, social, display & video campaigns
- Develop and present integrated communication plans, digital strategy and execution plans to clients and stakeholders.
- Create engaging content such as social media/blog posts and video content
- Manage and grow online communities on web and social media
- Measure and report on the performance of digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Provide thought leadership and perspective on marketing, tech
Qualifications
Job Description
Plan and manage all digital marketing, including marketing database, Search, Influencers, social, display & video campaigns
Develop and present integrated communication plans, digital strategy and execution plans to clients and stakeholders.
Create engaging content such as social media/blog posts and video content
Manage and grow online communities on web and social media
Measure and report on the performance of digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Provide thought leadership and perspective on marketing, tech and communications.
Requirements:
Proven 5- 8 of experience as a Digital Marketing Manager or similar role
Working knowledge of marketing principles, media, tech, consumer trends and behaviour.
Excellent understanding of digital marketing concepts and best practices
Experience with social media, Google Ads, email campaigns and SEO/SEM
Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Good Microsoft Excel and PowerPoint skills
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
