The Lewa Wildlife Conservancy works as a model and catalyst for the conservation of wildlife and its habitat. It does this through the protection and management of species, the initiation and support of community conservation and development programmes, and the education of neighbouring areas in the value of wildlife.
Key Duties and Responsibilities:
- Execute digital fundraising campaigns, executing marketing plans to create compelling campaign storytelling and engage donors in meaningful ways they can financially support Lewa’s campaigns.
- Develop content for and delivery of email campaigns.
- Develop landing pages and email journeys, to engage existing supporters and attract new supporters, with a particular focus on acquisition of new regular givers.
- Manage all digital fundraising advertising (paid and organic social media, Google Ads and other Display as required).
- Be the content lead for fundraising pages on the Lewa website, responsible for creating and/or editing and updating content (maintaining and optimizing) and working with Communications team members to develop new website functions.
- Lead on data, analytics and reporting to demonstrate results for digital fundraising products and communications to identify areas for improvements and optimization.
- Be the primary point of contact between the Fundraising and Communications teams.
- Support the Individual Giving Manager with all areas of the digital strategy, including planning and implementation.
- Monitor and report on digital fundraising campaigns, and all digital fundraising activity.
- Monitor digital fundraising trends, emerging audiences, and competitor activity and;
- Any other duties as may be assigned to you from time to time.
Job Specifications
The job holder must possess:
- Bachelor’s degree in marketing, Commerce, Development Communications, or related field.
- Track record of working on successful digital marketing, campaigns, and communications ideally in a charity setting.
- Knowledge of digital marketing best practice, Data analytics, current trends, and innovations in fundraising.
- 5 years’ proven experience of delivering successful multi-channel marketing campaigns.
- Knowledge and experience using email systems, journey builders and integration with CRMs.
- Excellent written and spoken English and Swahili.
- Ability to work under pressure and with multiple competing priorities.
- Strong attention to detail.
- Highly developed interpersonal and communication skills.
- Experience in Salesforce highly desirable.
- Ability to travel periodically to the United States, Canada and Europe.
