Description:
- Develop and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
- Collaborate with internal stakeholders and external vendors to create engaging and effective campaign assets, such as ad copies, landing pages, and visual content.
- Ensure campaigns are launched on schedule and monitor their performance throughout their lifecycle.
- Gather and analyze data from various digital marketing channels to measure campaign effectiveness, identify trends, and generate actionable insights.
- Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition costs (CAC).
- Prepare regular reports and presentations to communicate campaign results, recommendations, and optimizations to the marketing team and relevant stakeholders.
- Continuously optimize campaigns based on data-driven insights, aiming to improve performance and drive better ROI.
- Conduct A/B testing and multivariate testing to refine targeting, messaging, and creative elements.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and apply them to enhance campaign performance.
- Collaborate with cross-functional teams, including creative, content, and web development, to align digital marketing initiatives with overall marketing strategies and goals.
- Monitor activities on all MoMo PSB digital touch points, including the MoMo PSB Website (home page and top-level sections) and MoMo brand presence on other social networking sites.
- Assist with developing digital rollout plans and route-to-market strategies for all Master brand initiatives.
Education:
- Degree in marketing, business, or any related discipline or its equivalent.
- Additional certifications in digital marketing are a plus.
- Relevant postgraduate qualifications are an advantage.
Experience:
3–7 years’ experience, which includes
- A minimum of 2 to 3 years’ total experience in Digital Marketing or an allied field is required.
- Proven experience in implementing and managing digital marketing campaigns, preferably in a data-driven environment.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing tools.
- Experience in Fintech, banking, or Mobile Money is preferred.
- Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.
- Passion for digital marketing and staying up-to-date with industry trends and best practices.
