Responsibilities 

• Responsible for all online activities that will generate interest online from targeted customer segment and convert these interests to inquiries.

Online Marketing:

• Direct responsibility for all company-channel activities that result in the generation of intel, interests, leads & inquiries in our Innovative Equipment Solutions and Services
• Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (Paid search), social media, mobile and online events such as podcasts etc.
• Manage current and new email marketing programs, with an emphasis on testing to optimize the effectiveness of campaigns.
• Execute day-to-day management of SEM campaigns, pushing to drive new leads at an effective cost.
• Manage updates to the corporate website to increase overall website effectiveness and SEO.
• Review, analyze, and interpret data; provide actionable recommendations to improve online marketing performance.
• Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization
• Create and manage content development and marketing strategies and social media presence.
• Manage email and social media marketing campaigns
• E- research to attract new customers

Marketing Plan Implementation:

• Participate with Management to develop marketing and brand strategies to support organizational objectives. Knowledge of and ability to apply marketing strategies to marketing tactics is critical in this position.
• Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty. Provide leadership and directiin the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives.
• Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies, white papers, email. Work with Marketing and Sales teams to develop sales tools, including presentations and sell sheets.
• Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials supporting marketing concepts.
• Follow up marketing processes, staff, and vendors to ensure timely delivery of outcomes. Manage and forecast assigned marketing budget.
• Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans.

Brand Marketing:

• Assist in efforts to strengthen the company’s brand identity, awareness, and consistency. Be the “brand champion.”
• Update brand identity standards and ensure consistent execution across the organization.
• Implement brand-building tactics, and recommend new ideas to increase company brand awareness in the category.
• Online events organization

Minimum Qualifications

• Bachelor’s Degree
• 2-4 years in a digital marketing role
• 4 years post NYSC experience
• Excellent written and verbal communication skills
• E- channels management executive
• Web design and management
• Content management and Editing