Mwananchi Communications Limited (MCL), a subsidiary of Nation Media Group (NMG), is Tanzania’s largest independent news network. It boasts an award-winning presence in both print and digital media and is the publisher of leading national news brands: Mwananchi, The Citizen, and Mwanaspoti. MCL is also the proprietor of the Mwananchi Digital Suite of Products and the Nation ePaper and MwanaClick web platforms.

MCL is looking for a highly motivated and experienced individual to fill the position of Digital Marketing Executive to strategically drive digital initiatives. The successful candidate will be crucial in engaging audiences, nurturing leads, and boosting digital subscriptions. They will be a part of a team that works to transition paper-based readers to digital subscribers through targeted campaigns.

Key responsibilities include:

• Collaborating on a cohesive digital content strategy with internal tech and content teams.

• Supporting the development of channel strategies across new product launches and evergreen campaigns to achieve revenue goals.

• Spearheading revenue growth through creative innovation in the digital marketing strategies.

• Reporting and communicating key metrics on campaign performance, providing concise reports to senior leadership.

• Engaging in SEO and SEM strategies for enhanced online visibility and increased traffic.

• Overseeing PPC advertising campaigns on platforms like Google Ads, Meta, and TikTok.

• Driving data analytics, measuring campaign performance, and using analytics tools for continuous improvement.

• Conducting A/B testing and experimenting with new channels for optimizing digital campaigns.

• Leading effective email marketing campaigns, segmenting lists, and crafting compelling content.

• Collaborating with various teams for smooth customer journey mapping to enhance brand presence and customer conversion.

Required qualifications:

• At least 3 years of experience in growth and digital marketing.

• Experience with Google Analytics (GA4), Meta, Criteo, and TikTok.

• Agency experience is a plus.

• Strong skills in analytical tools, including performance marketing metrics.

• Familiarity with tag management, app tracking setup, and troubleshooting.

• Experience in email automation tools for marketing campaigns.

• Google and Bing Ads certification.

• Strong organizational and problem-solving abilities.