The Director shall be responsible for creating and executing public relations programs with the goal of publicizing the University as a centre of excellence for quality higher education to the national, regional and international environment. Promoting the University and its programmes and serve as an official spokesperson for the University. Provide proactive communication strategies to Management to help enhance the image of the University. Provide strategic direction for overall public relations activities including fielding enquiries, press outreach, media events, media calls, crisis communications support and press material development.
Qualification and Experience:
• A minimum masters degree in Communications, Journalism, Public Relations, English or Marketing with at least ten (10) years of relevant working experience in a similar position in industry or reputable organization or with not less than ten (10) years post-qualification experience as a senior member in a reputable tertiary educational institution and must have served for at least five years (5) years at the rank of Senior Assistant Registrar in a University or person with relevant industrial experience.
Relevant international experience and relevant professional membership would be an added advantage.
Duties and Responsibilities:
Serve as the spokesperson for the University by liaising with Management;
Oversee all domestic and international public relations and outreach functions of the University including planning, developing, and implementing public relations policies and strategies;
Create public relations programmes that would position the University to compete in the global educational environment using communications tools and practices to reinforce the Vision and Mission of the University;
• Approve all media releases;
• Supervise the creation of university web content, maintenance and updating of information on the University’s website;
• Management of all University social media handles;
• Supervise the writing and editing of in-house magazines, case studies, speeches, articles and annual reports;
Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photography, films, and multimedia programmes;
• Organize university events including matriculation, congregation, press relations;
• Supervise other Public Relations staff in the Directorate; and
• Provide Management with regular monthly reports on the activities of the Directorate.
Competencies and Skills:
Excellent interpersonal and communication skills;
• Ability to build strong relationships with media outlets;
Emotional Intelligence;
• Proficiency in web presence management and other social media communications;
Relevant linguistic competences;
• High-level consultation and negotiation skills; and
• Appreciable level of computer literacy skills.
Contract Term:
The full-time Appointment shall be four (4) years in the first instance and may be subject to renewal for another term of four (4) years or part thereof but not beyond the compulsory statutory retirement age of sixty (60).
Remuneration:
Conditions of service are as applicable in Government of Ghana subvented Universities.