Job Description

Job Purpose
The role will lead performance-driven digital marketing initiatives, customer journey optimisation, and analytics-led decision making, ensuring that digital engagement and e-commerce capabilities become core engines of customer acquisition, experience improvement, and commercial growth.

Key Responsibilities:

Digital Marketing & E-Commerce Growth

• Develop and execute integrated digital marketing and e-commerce strategies across retail products and Thrive
• Drive customer acquisition, engagement, and conversion through performance marketing, lifecycle marketing, and app-growth initiatives
• Lead digital campaigns across paid media, SEO/SEM, CRM, email, social, and mobile channels

Customer Journey Experience & Feedback Loop (Critical)

• Establish a continuous customer feedback loop to inform the design and optimisation of digital customer journeys
• Translate customer insights, behavioural data, and usability feedback into customer-centric language, UX improvements, and content optimisation
• Work closely with CX, Product, and Transformation teams to ensure digital journeys reflect clear, human-centred, and behaviour-driven customer messaging

Thrive Digital Adoption & Engagement

• Drive digital acquisition and engagement strategies supporting Thrive staff and market adoption
• Partner with ecosystem and partnerships teams to deliver digital partner campaigns and activation programs
• Use behavioural engagement strategies (nudges, challenges, gamification) to sustain user engagement

Data, Analytics & Insight-Driven Decision Making (Critical)

• Lead the use of digital analytics platforms (e.g., Google Analytics, Zoho Analytics, CRM dashboards, marketing automation platforms) to monitor and optimise digital performance
• Develop performance dashboards that generate actionable insights for Retail and Executive Management decision making
• Use segmentation, conversion analytics, attribution modelling, and campaign performance insights to drive data-driven marketing investment decisions

Cross-Functional Transformation Enablement

• Partner with Transformation, Product, Partnerships, Marketing, IT, and Distribution teams to deliver integrated digital initiatives
• Support the organisation’s broader digital capability uplift and transformation agenda

ANTI-MONEY LAUNDERING (AML) EXPECTATION

The incumbent will be responsible for ensuring adherence to, implementation of, and adoption of Compliance, Anti-Money Laundering (AML), and Sanctions-related policies, procedures, and process requirements within Old Mutual and its subsidiaries. This includes execution of customer due diligence processes, ensuring compliance with Know-Your-Customer (KYC) standards, conducting ongoing and enhanced due diligence, and maintaining data quality. Additionally, the role involves identifying and monitoring potential AML, Sanctions, or Compliance breaches and unusual activities, and escalating these concerns to the Risk and Compliance Office for further action.

Key Competences and Skills

• Proven experience driving digital acquisition, conversion optimisation, and customer journey design
• Proven experience driving digital acquisition, conversion optimisation, and customer journey design
• Strong hands-on experience using digital analytics platforms (Google Analytics, Zoho Analytics, CRM/MarTech stacks, marketing automation tools
• Strong commercial mindset, analytical capability, and stakeholder management skills

Education and Experience

• Bachelor’s and / or master’s degree in marketing or strategy with a digital and or innovation focus
• 3-5 years’ experience in digital marketing, performance marketing, or e-commerce leadership roles
• Experience establishing customer insight feedback loops to improve digital experiences and customer communication
• Experience in financial services, fintech, telco, digital platforms, or e-commerce environments preferred

Skills

Customer Insights, Customer Journey, Digital Analytics, Digital Consumer Engagement, Digital Marketing Campaigns, Digital Performance, Marketing Automation

Competencies

Business Insight

Communicates Effectively

Cultivates Innovation

Customer Focus

Decision Quality

Manages Ambiguity

Manages Complexity

Optimizes Work Processes

Education

Bachelors Degree (B): Marketing, Masters Degree (M): Business