Requirements

• Be in possession of a post-graduate degree in Marketing, Tourism Management, Business Management or a related field.
• 6- 8 years proven experience in a leadership role in tourism marketing.
• Strong understanding of digital marketing strategies including search engine optimisation, search engine marketing, social media marketing, and content creation.
• Excellent communication and interpersonal skills.
• Excellent analytical skills.
• Creative thinking and ability to develop innovative marketing campaigns.
• Project management skills.
• Working knowledge of relevant legislation.
• Understand how the media and advertising industry works.
• Understand the service industry and customer services environment.
• Budget management.

Responsibilities

• Conduct market research to identify target demographics, tourism trends, and competitor analysis and develop and implement a comprehensive tourism marketing strategy.
• Analyse market trends and competition to adjust strategies for growth and market positioning.
• Create compelling marketing materials and messaging that highlight the unique selling points of the various SANParks destinations.
• Set measurable marketing KPIs for tourism growth, marketing performance and revenue generation, and track performance against targets.
• Use website analytics and generate reports on key marketing metrics to inform decision-making and identify areas for improvement.
• Lead, manage and support the implementation of marketing activities in the regions.
• Design and ensure the execution of approved marketing campaigns across multiple channels.
• Develop and manage a consistent destination brand identity across all marketing materials and communications.
• Ensure brand messaging is aligned with the overall tourism strategy and target audience.
• Manage the SANParks website and social media channels.
• Manage the marketing budget and optimize spending across different initiatives.
• Manage contracts for services (social media, advertising, graphic design, etc.)
• Manage the human capital of the department including the recruitment, management, and mentoring of a team of marketing professionals including digital marketers, content creators, and PR specialists.
• Build and maintain strong relationships with key tourism stakeholders.