The Graphics Designer and Videographer is responsible for creating visually compelling content that aligns with the company’s brand identity and marketing strategies. As a key member of the marketing team, this role involves designing graphics for both digital and print media, producing video content for promotional campaigns, and ensuring consistent branding across all platforms. The Graphics Designer and Videographer will collaborate closely with the marketing, content, and social media teams to deliver creative assets that enhance the company’s visibility and engagement.

Key Duties and Responsibilities:

1. Graphic Design:

• Design visual assets for digital campaigns, including social media posts, web banners, infographics, and email templates.
• Create print materials such as brochures, flyers, posters, and packaging designs that reflect the brand’s visual identity.
• Develop and maintain consistent branding across all platforms, ensuring brand guidelines are adhered to in all designs.
• Work with the marketing team to conceptualize and execute creative ideas for promotional campaigns, events, and product launches.
• Prepare final layouts for printing, ensuring high-quality output and alignment with specifications.

2. Videography:

• Plan, shoot, and edit video content for marketing campaigns, product promotions, events, and social media.
• Produce high-quality video content, including storyboarding, scripting, and directing shoots.
• Edit video content using industry-standard software, incorporating graphics, animations, and sound to enhance the final product.
• Collaborate with the marketing team to align video content with marketing objectives and brand messaging.
• Manage video equipment, including cameras, lighting, and audio gear, to ensure professional-quality production.

3. Content Creation and Strategy:

• Participate in brainstorming sessions with the marketing team to develop creative concepts and strategies.
• Contribute to the creation of content calendars, ensuring that visual content aligns with marketing goals and timelines.
• Stay up to date with design trends, video editing techniques, and industry standards to produce cutting-edge content.
• Analyze the performance of visual content, providing insights to improve engagement and conversion rates.

REQUIREMENTS

• Bachelor’s degree in Graphic Design, Multimedia, Visual Arts, or a related field. Equivalent work experience will be considered.
• 3+ years of experience in graphic design and videography, preferably within a marketing or creative team.
• Proficiency in graphic design software (Adobe Photoshop, Illustrator, InDesign) and video editing tools (Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio showcasing both graphic design and video production work.
• Experience in motion graphics, animation, and visual effects is a plus.
• Understanding of branding, marketing principles, and content strategy.

Key Competencies:

• Creative Vision: Ability to generate innovative ideas and translate them into engaging visual content.
• Technical Expertise: Proficiency in using design and video software, with a strong understanding of design principles, composition, and video production techniques.
• Collaboration: Strong communication and teamwork skills, with the ability to work closely with various teams and stakeholders.
• Attention to Detail: High level of accuracy and precision in design, video editing, and branding consistency.
• Time Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Adaptability: Flexibility to respond to feedback and adjust creative work as needed.