- Develop and implement a comprehensive data strategy aligned with the company’s overall growth objectives.
- Lead the digital analytics scope, translating data insights into actionable recommendations for improving marketing campaigns, website user experience, and overall digital strategy.
- Utilize marketing analytics tools and platforms to track campaign performance across various channels (websites, social media, email, paid advertising, etc.)
- Generate reports and dashboards to visualize key metrics and KPIs for stakeholders.
- Analyze campaign data to identify areas for improvement and optimize campaigns for better performance.
- Support the development and execution of CRM strategies to enhance consumer engagement and retention.
- Develop quantitative analysis, tools, ad hoc reports, and models to support business decision making. Analysis areas might include areas such as retention, sentiment, lifetime value, messaging, promotions, usage, and engagement.
- Design and implement robust 1st party data collection strategy to capture consumer information across digital touchpoints.
- Oversee the collection, storage, and analysis of 1st party data to ensure accuracy, privacy compliance, and usability.
WHAT MAKES YOU SUCCESSFUL?
Education:
Degree in technology or quantitative field such as Data Analytics, Statistics, Computer Science, Applied Analytics, or a related field.
Professional experience:
- 3+ years of experience in marketing analytics, data strategy, metrics gathering, reporting and related software
- 3+ years of experience with A/B and MV testing management
Proficiency in data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).
- Proficiency in predictive modeling, forecasting and other statistical analyses and related software.
Knowledge in the following areas:
- Data Visualization (Tableau, PowerBI, etc.)
- Data Management Platforms (Krux, Adobe Audience Manager, Salesforce Marketing Cloud, etc.)
- Web Analytics Tools (Google Analytics, Adobe Analytics, etc.)
- Testing Tools (Target, Maximizer, Optimizely, etc.)
- Experience in multi-channel environment