Key Responsibilities

• Provide leadership, strategic direction and management within the Marketing Department supporting Business Functions and ensure alignment of the activities with the overall Group Strategy and Brand guidelines.
• Work with local and international subsidiary Marketing & Communication teams to develop a Group Center of Excellence supporting marketing strategy development and implementation of campaigns for key customer value propositions supporting groupwide execution to build a truly regional powerhouse brand.
• Lead the development of annual Marketing and Communication plans to support all Business Units to drive growth and usage and engage cross functional teams in the development & implementation of the plans. While doing so, work with Business Units across the Group in design and development of innovative products and services that are responsive to market needs, as well as refining existing products in response to market and customer dynamics.
• Support the Business units to achieve the Group banking targets (assets & liabilities) annually by providing adequate brand support for the various business products and services.
• Work collaboratively with the team and other Business and Non-Business Functions to design effective and efficient strategies and initiatives for product and service and the execution of the same in line with the overall corporate brand purpose and values across the KCB Group.
• Effective management of the budget allocated adherence to policies and process and Service Level Agreements with all key stakeholders.
• To work with Insights lead, Data Analysts supporting Business units and the Group Strategy team to ensure effective integration of consumer / customer / market insights and intelligence within the plans supporting our products and services.
• Curiously monitor market dynamics on banking and financial services products and services across the Group, including competitor analysis on product introduction, promotional activities and tariffs on all product/service categories to enhance effective benchmarking, planning and competitive alignment of the Bank’s products and services.
• Ensure internal brand alignment in support of staff campaigns or engagement platforms in a bid to truly position KCB as an Employer of Choice.
• Work with the team to build capacity and inspire and guide the team to become a truly world class marketing team through on-going mentorship and coaching while ensuring continuous and ongoing talent development and capacity building.

The Person

For the above position, the successful applicant should have the following:

• Bachelor of Commerce- Marketing, Business Management or related field
• Professional Qualification will be an added advantage
• Master’s degree will be added advantage
• At least 12 years’ experience in brand management, marketing campaigns & Marketing Agency Management
• At least 10 years’ experience in Stakeholder engagement and leading teams.
• At least 8 years’ experience in product development, digital marketing and market research and analytics.