We are looking for a seasoned head of marketing who can help grow the Glovo brand while formulating and executing new strategies to acquire new customers in Nigeria. This person must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial fast-paced environment.
THE JOURNEY
- Define Glovo’s Marketing strategy for Nigeria cluster together with the Regional Marketing Director
- Lead the execution of the marketing plans and track performance on the agreed growth goals
- Understand the local media landscape and define the right mix of digital / non-digital investment to maximize user base growth within the agreed CAC targets
- Define promotional, pricing, and point-of-sale strategy
- Manage the cluster marketing budget
WHAT YOU WILL BRING TO THE RIDE
- Minimum of 5 years of Marketing experience in a similar role at a leading FMCG blue chip company or fast-growing tech company
- Highly analytical and comfortable dealing with high-growth and complex business challenges
- Proven track record of delivering business growth, experience defining investment strategy, and executing integrated marketing campaigns across digital and non-digital channels
- Strong consumer understanding skills
- Have a deep understanding of paid, owned, and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
- Deep understanding of digital marketing and TV
- Proficient in English
