We are seeking a dynamic and experienced Head of Sales to lead the establishment and expansion of the Deutz-Fahr tractor business in Uganda. This pivotal role demands a strategic leader with a deep understanding of the agricultural machinery sector, a proven track record in sales leadership, and the ability to build and manage high-performing teams. The ideal candidate will drive market penetration, foster dealer relationships, and ensure the successful introduction of Deutz-Fahr products to the Ugandan market.

This role offers a unique opportunity to lead the introduction and growth of a premium tractor brand in a dynamic and expanding market. The successful candidate will play a crucial role in shaping the future of Deutz-Fahr in Uganda, driving innovation, and contributing to the advancement of the agricultural sector.

Key Responsibilities:

• Strategic Sales Leadership:
  • Develop and execute a comprehensive sales strategy to establish and grow the Deutz-Fahr brand in Uganda.
  • Set clear sales targets and KPIs, ensuring alignment with overall business objectives.
  • Monitor and analyze market trends, competitor activities, and customer feedback to adjust strategies accordingly.
• Team Development and Management:
  • Recruit, train, and mentor a high-performing sales team.
  • Foster a culture of collaboration, accountability, and continuous improvement within the sales department.
  • Conduct regular performance reviews and provide constructive feedback to team members.
• Dealer Network Expansion:
  • Identify and establish partnerships with key dealers and distributors across Uganda.
  • Provide ongoing support and training to dealers to ensure effective product representation and customer service.
  • Develop and implement dealer incentive programs to drive sales growth.
• Customer Relationship Management:
  • Build and maintain strong relationships with key customers, including large-scale farmers, cooperatives, and government agencies.
  • Address customer inquiries and concerns promptly, ensuring high levels of satisfaction and loyalty.
  • Organize product demonstrations and promotional events to showcase Deutz-Fahr tractors.
• Sales Operations and Reporting:
  • Oversee the preparation of sales forecasts, budgets, and reports for senior management.
  • Utilize CRM tools to track sales activities, pipeline status, and performance metrics.
  • Ensure efficient inventory management and timely delivery of products to customers.

Qualifications:

• Bachelor’s degree in Agricultural Engineering, Business Administration, Marketing, or a related field.
• Minimum of 8 years of experience in sales leadership within the agricultural machinery or related industry.
• Proven track record of successfully launching and growing a product line in a new market.
• Strong understanding of the Ugandan agricultural landscape and customer needs.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and make strategic decisions.
• Fluency in English; proficiency in local languages is an advantage.

Preferred Experience:

• Experience with international brands such as Massey Ferguson or TAFE.
• Familiarity with the Deutz-Fahr product range and its competitive positioning.
• Background in dealer network development and management.
• Experience in organizing and executing agricultural trade shows and promotional events.