With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
Are you ready to dive into the dynamic world of digital marketing? We’re looking for a creative and enthusiastic Marketing & Digital Marketing Graduate/Intern to join our team and bring fresh ideas to life. In this role, you’ll play an active part in creating compelling content and personalized marketing campaigns using Salesforce Marketing Cloud. You’ll work with customer data and insights to help craft targeted campaigns that truly connect with our audience.
Job Description
- Personalized Marketing Campaign Support
- Assist in developing and executing data-driven, personalized marketing campaigns using Salesforce Marketing Cloud.
- Support segmentation and behavioral insights efforts to help tailor messaging for different customer segments.
- Help test campaign engagement across various channels within the Marketing Cloud Stack.
- Content Library Development & Management
- Assist in building and maintaining a centralized content repository for personalized campaigns.
- Ensure all content is up-to-date, relevant, and compliant with regulatory requirements.
- Work with campaign managers and compliance teams to manage approvals and updates to content.
- Cross-Functional Collaboration
- Collaborate with internal stakeholders, including marketing, product, and customer experience teams, to align engagement strategies.
- Work with IT, data, and leads teams to support the seamless execution of campaigns on the platform.
- Provide input into campaign ideation and learnings from campaign performance.
- Compliance & Governance
- Ensure all marketing communications comply with relevant regulations and internal policies.
- Maintain documentation of campaign processes and approvals for compliance purposes.
- Support adherence to risk and compliance protocols related to customer engagement and data usage
Education
Higher Diplomas: Communication Studies and Language (Required)
Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
