Working collaboratively across Diageo cross-functional team and our Brand Ambassadors to deliver the annual P&L for your customers. This will be delivered through a combination of securing pouring contracts and delivering exciting and tailored activations on these top 10% accounts. Great activation and collaborative working are a key part of delivering great customer service.
TOP ACCOUNTABILITIES
- As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets.
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
- Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment decisions with each customer aligning with key priorities for sustainable and profitable growth.
- Partnership with the Diageo Luxury Marketing team and the Advocacy team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
- Deliver against the distribution and execution targets each month, quarter and year.
- Work closely with a Luxury curation manager who will support menu creation, activations and customer engagement within your customer base. This will require strong organizational skills, paired with proactive communication to deliver standout results for Diageo and our customers.
- Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
- Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams, so we are constantly responding to the latest trends.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
- Commercial attitude essential D Diageo
- Analytical, systems proficiency
- Worked with Luxury brands and/or high-end accounts preferable
- An existing network within the GB on trade preferred but not essential
- Able to demonstrate excellent relationship building and influencing skills across functions
- Sell the history and heritage of our luxury brands you represent. We will teach you everything you need to know
- Have a high affinity for iconic brands and an in-depth understanding of consumer desires and how to engage with them.
- You can establish and keep excellent relationships with key influencers in the industry and beyond, and you know the best places to go.
- Become the first point of contact to learn more about upcoming trends or in-depth knowledge about spirits and the industry.
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Engage with decision-makers of the On-Trade and Off-Trade network to ensure perfect execution in our outlet universe.
