Reporting to the HOD / Tribe lead – Digital Services, the role holder’s responsibilities will be to set the directions for the organizations content strategy in respect to Advertising: defining the overall strategy, designing, and developing insightful value propositions, crafting the strategy to drive advertising growth through strategic partnerships & leveraging paid and own media.

About the role

The role represents the business stakeholders and acts as the voice of the customer ensuring all internal teams deliver value to customers and Partners .The position holder will work closely and interface with key functions with in CBU, Regulatory team, Customer Operations and Technology to ensure Advertising strategy is implemented in alignment with overall business strategy, market needs and requirements.

Below are the some of the key competencies/ skills required to be successful in this role

• A strong understanding of mobile advertising technologies, a proven track record of managing and launching successful mobile advertising products.
• A deep understanding of the mobile advertising ecosystem, including ad networks, demand-side platforms, and ad serving technologies, is essential for success in this role.
• Excellent communication and collaboration skills.
• Understanding of GSM and related Telecom Technologies and Platforms
• Excellent Problem-solving skills with the ability to minimize overhead tasks with the team and manager interdependence with other teams
• Team Player with excellent influential skills and high level of initiative

Responsibilities

.Roles and Responsibilities

• Developing and managing the strategy; features and performance of mobile advertising products.
• Working closely with cross-functional teams including Engineering; Regulatory; Marketing; Sales and Business Development to define the vision for mobile advertising and delivering on the vision.
• Conducting market research and competitor analysis to identify opportunities and define product requirements.
• Collaborating with engineering teams to drive development and implementation of new features and working with marketing and sales teams to develop go-to-market strategies and drive product adoption.
• Tracking and analyzing product performance and making data-driven decisions to optimize Mobile advertising products and drive revenue growth.

Qualifications

Must have technical / professional qualifications: 

• Bachelor’s Degree in a Technical or Commercial discipline from a recognized university
• Experience of 5 years and above in a high result-oriented organization with at least two in commercial setting driving growth through products and innovation or product brand management
• Should have more than 5 years continuous experience in Digital Media fields and translating Digital activities to Business results (Integrated media skills – offline and online media, will be an added advantage)

Digital platforms certifications such as;

• Product management Certification; Scrum Fundamentals
• AdWords Fundamentals Certification
• Search Advertising Certification
• Display Advertising Certification
• Video Advertising Certification
• Facebook Blueprint Certification
• Twitter certification
• Google AdWords Certification