Mission:
- Execute Digital Services’ campaign strategy by identifying, developing, and managing channels, campaigns, partnerships, and platforms to help MTNN acquire customers and grow revenues in alignment with the overall business strategy and market requirements.
Description:
- Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary
- Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms
- Effectively manage campaign budgets, timelines, and resources.
- Analyse customer data and market trends to identify opportunities for growth.
- Develop, implement and monitor multi-channel growth marketing & performance marketing strategies to drive digital services customer acquisition & retention.
- Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms.
- Review campaigns, channels & platform performance, identify areas for improvements, and optimize campaigns for better ROI.
- Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services.
- Develop and maintain a deep understanding of MTNN target audience for digital services products, including their needs, preferences, and behaviours.
- Coordinate with creative teams to develop campaign assets and work closely with the media teams to plan and buy media.
- Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan.
- Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports to key stakeholders – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process.
Education:
- A first degree in Marketing, Mass Communication or any related discipline
- Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
- Fluent in English
- Certification or training in (Agile) Project Management will be an advantage.
Experience:
6 -13 years’ experience which includes:
- Minimum of 6 years’ experience in digital marketing, growth marketing, campaign analytics and performance evaluation
- Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team
- Experience in Information Technology, OTT, or telecommunications will be an advantage
- Ability to analyse and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
