The brand experience manager will play a pivotal role in bringing the Safaricom brand to life through impactful and engaging experiences.  The role will be responsible for the strategic development and execution of events, activations and sponsorships that drive brand awareness, customer engagement

Responsibilities:

The role holder will be required to demonstrate the following competency and proficiency dimensions used in our contribution framework.

Brand Building:

• Define and refine our brand experience strategy to enhance brand visibility, create elevated experiences that strengthen customer connection and engagement with the brand.
• Analytical with ability to gather and evaluate information guiding the development of engagement moments that meet various business needs.
• Builds business insights by seeing patterns in data and anticipates the future
• Applies learnings from adjacent business units and other industries as well as taps into open innovation stream to help develop creative ideas.
• Conceptualize, plan and execute a variety of brand experiences (internal and external): events, activations, sponsorships and digital engagements across various channels.  Oversee end to end logistics not limited to resourcing, budgeting, collateral and post event analysis.

Partnership and Collaboration: 

• Work closely with internal teams, agencies and partners to create synergistic brand experiences.
• Manage relations with vendors, agencies and other partners to ensure high-quality brand experiences
• Identify, evaluate and manage sponsorship opportunities that enhance brands visibility and align with Safaricom’s values

Productivity / Marketing Effectiveness Management:

• Influences engagement approaches with a sharp focus on achieving critical KPI’s
• Identifies and leverages synergies within the business to scale resources whilst delivering impact
• Monitor the effectiveness of brand experience initiatives and campaigns
• Digital evangelist who actively seeks opportunities for digitization to drive efficiency
• Provide regular reports on key performance indicators (KPIs) and recommend actions for continuous improvement.
• Keeps abreast of the latest trends in experiential marketing, event tech and consumer behavior.

People and Mindset Dimension

• Demonstrates ownership of holding self and others to account for the highest standards to drive brilliant execution
• Inspires teams to take entrepreneurial risks; encourage collaboration and learning
• Inspires and guides others to live Safaricom Spirit e.g listens and values every voice

Customer and Business Dimension

• Balances customer and business needs in decisions
• Demonstrates customer centric decision making
• Able to rally people behind a strong vision

Creativity and Innovation

• Finds creative ways to exploit opportunities and solve problems
• Takes risks and pushes what is possible
• Experiments with unorthodox approaches
• Leverage emerging techonolgies (AR/VR, interactive installations, digital platforms) to enhance brand experience and drive audience engagement

Working With Change

• Responds flexibly to changing situations
• Manages the business and people aspects of change to drive performance

Project and Programme Management

• Defines scope and deliverables in terms of time, cost, quality and business benefit
• Schedules activity and identifies resource needs, dependencies and synergies
• Evaluates progress, mitigates risks and addresses issues

Qualifications

Minimum Qualification and Experience

• Bachelor’s Degree
• +4 years proven experience in brand management with a strong focus on experiential marketing, sponsorship and event management
• Strong understanding of the Kenyan market and consumer landscape
• Strong communication and interpersonal skills
• Proven track record of developing and executing successful brand experiences
• Excellent project management and organizational skills
• Familiarity with event technology platforms
• Budget management experience
• Creative and innovative thinking
• Experience managing partners and complex projects for flawless campaign execution
• Passion for technology and its application in brand experiences
• Ability to effectively influence cross-functional stakeholders and external partners
• Ability to thrive in a fast – paced environment

Additional desired skills

• Experience with digital marketing and social media
• Knowledge of data analytics and reporting tools