We are seeking a dynamic and experienced Marketing and Business Development Manager to join our dedicated team.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase hospital visibility and patient intake.
- Conduct market research to identify new opportunities and trends in the healthcare sector.
- Foster relationships with community organizations, businesses, and healthcare providers to build partnerships and referral networks.
- Manage digital marketing efforts, including social media, email campaigns, and website content.
- Oversee the production of marketing materials and ensure brand consistency.
- Organize and participate in events, health fairs, and community outreach programs.
- Develop and execute business development plans to expand the hospital’s services and patient base.
- Analyze marketing and business development performance metrics and adjust strategies as needed.
- Collaborate with the hospital management team to align marketing efforts with overall business objectives.
- Manage the marketing budget and ensure cost-effective use of resources.
- Train and supervise the marketing team to achieve departmental goals.
- Monitor competitor activities and provide insights to improve the hospital’s market position.
- Prepare regular reports on marketing and business development activities and outcomes.
- Maintain up-to-date knowledge of healthcare regulations and industry standards.
- Work closely with the customer service team to enhance patient satisfaction and retention.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
- Minimum of 5 years of experience in marketing, preferably in a hospital setting is a must.
- Proven track record of successful marketing campaigns and business development initiatives.
- Strong leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools and techniques.
- Ability to analyze data and derive actionable insights.
- Creative thinking and problem-solving abilities.
- Strong organizational and project management skills.
