Responsibilities:

• Analyse sales data to identify trends, opportunities, and areas for improvement.
• Collaborate with the sales team to understand customer needs and buying behaviours.
• Provide input into new business opportunities and market penetration strategies.
• Conduct product usage analysis to identify upsell and cross-sell opportunities.
• Stay updated on market trends and customer insights to inform marketing and sales strategies.
• Develop and maintain competitive intelligence reports.
• Perform market research to recognize industry trends, conduct competitor analysis and explore potential markets.
• Assist in managing and optimizing marketing and sales automation tools such as CRM and marketing automation platforms.
• Participate in events planning and management.
• Collaborate effectively with sales and other departments to ensure alignment and attainment of organizational objectives.
• Aid in the development and maintenance of marketing and sales collateral, including presentations, brochures and email templates.

Qualifications:

• Bachelor’s degree in marketing or related field.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and familiarity with CRM and marketing automation platforms is a plus.
• Ability to work independently and collaborate effectively in a team environment.
• Proactive attitude with a willingness to learn and adapt to new challenges.
• Good understanding of the latest marketing trends and techniques.

Benefits:

• Hands-on experience in marketing and business operations.
• Exposure to real-world business challenges and opportunities.
• Mentorship and guidance from experienced professionals.
• Opportunity to make meaningful contributions to the organization’s success.
• Potential for future career growth and advancement opportunities within the company.