As a Marketing Manager, you will be responsible for ideating and planning local marketing campaigns from fun social media stunts to long-term strategic marketing plans. We’re looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels to engage thousands of people.
Main tasks and responsibilities:
Increase Bolt’s and Bolt Food’s brand visibility in Ghana Define quarterly marketing plans for all relevant business lines.
Translate high-level business goals into actionable and measurable marketing strategies towards acquisition and retention.
Oversee social media content calendar for Facebook and Instagram.
Be responsible for local events and event partnerships to increase brand visibility in Ghana.
Analyze our advertising activities by helping to uncover best-performing messages and visuals.
Understand the lifecycle of customers and identify opportunities to drive growth and retention.
Review and analyze the performance of all local marketing activities.
About you:
4+ years of marketing experience Experience with Social Media strategies and content writing.
Experience with marketing ideation and planning Knowing your C-s (CPM, CAC, CPA are part of your vocabulary).
Proven track record of developing and implementing brand partnerships.
Basic knowledge of design tools like Canva, Figma, Photoshop, etc Outstanding copywriting skills in English.
Any knowledge of other local Ghanaian languages is a plus.
Strong self-starter, get-things-done attitude and good collaboration skills.
Data-driven and customer-centric approach to tracking and analyzing campaign results.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
