The Marketing Manager is responsible for the overall performance and growth of assigned product categories, ensuring strong brand equity, optimal distribution, and increased sales. This role involves strategic market analysis, product launches, budget management, and collaboration with various departments to drive marketing initiatives. The Marketing Manager will also be accountable for achieving sales targets, managing category P&L, and developing innovative marketing strategies to enhance brand positioning and consumer engagement.

Key Responsibilities:

Category Performance Management:

• Oversee the overall performance of product categories, focusing on brand equity, distribution, and sales growth.
• Manage the Profit & Loss (P&L) for the assigned categories.
• Market Analysis and Product Launches:
• Conduct market analysis to identify opportunities and trends.
• Plan and execute successful product launches.

Campaign Performance Monitoring:

• Monitor and measure the success of marketing activities and campaigns.
• Develop consumer and promotional packaging and organize events such as product launches, exhibitions, and product shoots.

Budget Management:

• Prepare the annual marketing plan and budget.
• Gain approval from the Head of Department (HOD) and management to meet sales targets in line with overall brand and category strategy.
• Manage and monitor the allocated marketing budget, ensuring spending aligns with sales achievements.

Business Development Support:

• Support and collaborate with business development to achieve total revenue targets for the product category.
• Explore and secure new major accounts quarterly.

Project Management:

• Initiate and lead projects involving internal departments, advertising, and creative agencies.
• Develop new products, packaging, advertising campaigns, and consumer promotions to drive growth.

Market Research and Insights:

• Liaise with research providers to obtain market data and consumer insights.
• Utilize research findings for brand positioning, market entry strategies, and product launches.

Pricing Strategy:

• Work with business development and finance to ensure pricing aligns with band guidelines.
• Ensure operating profit targets are met through effective pricing strategies.

Sales and Distribution Performance:

• Commission market research for category research and target markets.
• Use research insights to improve sales and distribution performance.

Requirements

• Bachelor’s degree in Business Marketing or related.
• 3 to 5 years of experience in marketing, with at least two years in a managerial role.
• Solid knowledge of sales and operations.
• Strong analytical skills and attention to detail.
• Understanding of market trends and the ability to respond to consumer preferences.
• Creativity and the ability to produce innovative and original ideas.
• Ability to manage and allocate budgets effectively.

Competencies:

• Strong leadership and interpersonal skills.
• Excellent written and verbal communication skills.
• High level of integrity and ethical standards.
• Strong organizational and time management skills.
• Ability to remain calm and react quickly to changing situations.
• Results and service-oriented with attention to detail.
• Ability to multi-task and work well under pressure.
• Well-presented and professionally groomed.