Summary Key Responsibilities:

• Execute offline and online marketing strategy in line with the marketing budget and deadlines.
• Analyse, track and report marketing campaign results to the Group on a regular basis.
• Coordinate and execute PR, communication, and corporate social responsibility projects.
• Coordinate sales, marketing, and PR efforts to boost brand awareness and sales results (in cooperation with the sales team).
• In liaison with Group Head of Marketing, initiate, plan and oversee marketing campaigns across all channels: radio, TV, social media, offline events etc.
• Negotiate and liaise with third-party marketing agencies and material suppliers in all channels in the provision of marketing services to raise brand awareness.
• Manage artwork, proof reading, production, translation and other aspects of marketing deliverables in a timely, high quality and cost-effective manner. This includes branch branding, car branding, marketing materials (posters, flyers, signs etc.).
• Monitor competition, execute market research, and report it to the Group on a regular basis.
• Work closely with the Group, local management, sales, IT, and customer service teams.
• Keep up to date with trends and proactively initiate marketing ideas and suggestions for improvements.
• Initiate, plan and oversee the Company’s attendance at events, festivals, trade shows etc.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Plan budget for campaigns and marketing materials. Update information and look after marketing stock.

EXPERIENCE AND REQUIREMENT

• Bachelor’s degree in Sales and Marketing/Public Relations or related.
• At least 2 years work experience in marketing or PR.
• Project planning and management skills – proactivity and vision regarding marketing/sales goals.
• Ability to work in a team and communicate with other departments.
• PowerPoint and Excel skills (NO pro level necessary), but there is a need to make presentations.
• Understanding of marketing data and measuring them (basic knowledge of social media advertising is an added advantage)
• Strong written and oral communication skills in English.
• Valid Class B Driver’s license.