Main Job Duties and Responsibilities
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms including social media platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentations
- liaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
Education and Experience
- business or marketing-related degree or equivalent professional qualification
- experience in all aspects of developing and managing marketing strategies
- technical marketing skills
- proven experience in customer and market research
- relevant product and industry knowledge
- digital marketing skills
- experience with relevant software applications
Key Competencies
- excellent written and verbal communication skills
- collaborative skills
- formal presentation skills
- organization and planning
- strategic and critical thinking skills
- data analysis and management
- problem analysis and problem-solving
- team leadership
- persuasiveness
- adaptability
- creativity
- judgment and decision-making
