We are actively seeking a dynamic and results-oriented Marketing & Revenue Generation Specialist to lead our efforts in securing ongoing funding for the Green Leaf Platforms in Uganda. The specialist will be responsible
for marketing the Green Leaf radio programs to potential sponsors, securing long-term financial partnerships, and ensuring the programme’s sustainability beyond the lifecycle of donor funding. We are anticipating funding of a second phase of the Platform project in Uganda by IKEA Foundation and currently looking for exceptional talents willing to work with us (should Farm Radio be awarded this grant).

KEY AREAS OF RESPONSIBILITY

Revenue Generation and Partnership Development
a. Develop and implement a strategic marketing plan to secure funding from various sources,
including public and private sector organizations, government agencies, and non-profit’s, for
different elements and segments of the Green Leaf program, e.g. Have Your Say, Digging Deep
and the proposed radio drama.
b. Identify, research, and cultivate relationships with potential sponsors, including corporations,
foundations, and national/international development organizations.
c. Create compelling sponsorship packages and proposals that align with potential sponsors’
interests, highlighting the impact and reach of the radio program.
d. Negotiate and secure funding agreements that ensure long-term sustainability of the radio
programs and overall program development (PD) in the country office.
2) Marketing and Communications
a. Design and execute a marketing strategy to promote the radio program as a valuable
communication channel for development, particularly in underserved communities.
b. Work closely with the Farm Radio Communications team to develop promotional materials,
including presentations, brochures, and digital content tailored for different sponsors.
c. Manage and grow relationships with media partners, influencers, and stakeholders to increase
visibility and attract potential funders.
3) Stewardship and Reporting to Funders and Sponsors
a. Work with Farm Radio’s MERL, Digital Innovation and Comms Teams on evidence strategies,
data gathering and effective reporting for sponsors and funders.
b. Ensure timely communication and reporting to sponsors and partners on the outcomes and
impact of their contributions.
c. Develop sponsorship engagement plans that maintain strong, ongoing relationships and
encourage renewals.
d. Monitor and evaluate the effectiveness of revenue generation strategies, adjusting as needed
to meet financial goals.
4) Program Sustainability and Innovation
a. Lead efforts to diversify funding sources, including exploring innovative financing models (e.g.,
social enterprise, subscription, loyalty programs, corporate social responsibility initiatives,
franchising etc.).
b. Collaborate with internal teams to ensure the program’s offerings continue to evolve and align
with funders’ interests and emerging development challenges.
c. Develop strategies to extend the programme’s lifespan and expand its reach through
partnerships and program development (PD) initiatives with local and international
stakeholders.
5) Capacity Development
a. Work with Farm Radio to develop materials, processes and events that support Green Leaf
radios in marketing their programs
b. Build the capacities of Green Leaf radio station sales teams and district hubs in marketing.

QUALIFICATIONS AND COMPETENCIES
Bachelor’s degree in Marketing, Business Development, Communications, or a related field. A Master’s degree is an asset.
 At least 5 years of experience in marketing, fundraising, business development, or
revenue generation, preferably within the agriculture, development or media sectors.
 Proven track record of securing funding or sponsorships from public, private, and
non-profit sectors.
 Ability to work independently, meet deadlines, and manage multiple projects
simultaneously.
 Familiarity with social impact measurements, corporate social responsibility (CSR)
trends, and non-profit financing.
 Experience working with communication for development (C4D) initiatives, particularly
radio or media-based projects, is highly desirable.
 Strong networking skills with the ability to establish relationships with key
stakeholders, sponsors, and funders.
 Exceptional communication, presentation, and negotiation skills, including in
international and intercultural contexts

APPLICATIONS
FRI values diversity and inclusion, and welcomes applications from all candidates that meet the qualifications.
Women, people with disabilities and members of other equity-seeking or marginalized communities are strongly encouraged to apply. Reasonable accommodations are available upon request in all aspects of the recruitment process.
FRI also participates in the inter-agency Misconduct Disclosure Scheme (https://misconduct-disclosurescheme.org/). As such, upon hire, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation at the time of departure.
By submitting an application, the job applicant confirms the understanding of these recruitment procedures. If you wish to apply for this position, please send a cover letter, CV and salary expectations to Jobapps@farmradio.org indicating the job title “Marketing/Revenue Generation Specialist” in the subject line.
Please note that only candidates selected for an interview will be contacted