BASIC PURPOSE:
The holder of the position is responsible for supporting the banks segment customer value propositions strategy and develop marketing programs that directly benefit the banks
customers in line with organizational goals and objectives whilst ensuring that the strategy is
successfully generating and contributing to business growth and enhancing the brand image
of the bank.

MAIN DUTIES & RESPONSIBILITIES
• Develop, and execute a customer/result driven segment strategy in line with the overall business strategy to guide all the segment marketing activities for the Bank
• Manage the segment GTM strategies and tactical implementation of product
initiatives, branding and awareness in all segments
• Support development of targeted segment product offering based on consumer
profiles
• Support the segment heads in the promotion of the bank’s products and services
• Drive actionable consumer insights from research and inform new business cases for differentiated segment marketing strategies

• Analyze the Micro, Retail Personal, Retail SME, and corporate segments
and identify unmet customer needs and determine differentiated value propositions
• Contribute to cross functional collaboration with marketing and business to develop
communication campaigns and programs that drive awareness and utilization.
• Support the Commercial Division and other Bank functions through developing and
executing segment marketing activities for sustainable business growth.
• Establish mechanisms to monitor and evaluate the effectiveness of the segment marketing strategy and milestones.
• Participate in the annual budgeting process and actively engage in the definition of the
Equity Bank Uganda strategy
• Responsible for drafting Agency briefs related to the bank’s communication needs
• Manage the day-to-day Agency traffic sheet flow
• Take part in the ideation and conceptualization of all creative materials
• Hold Weekly agency status meetings

QUALIFICATIONS
• Bachelor’s Business Administration, Marketing, mass communications,
Commerce, Economics, or a related field.
• Master’s degree or any professional qualification in Sales, Marketing (e.g., CIM) or
Customer Relationship Management is an added advantage.
• Training in data analytics, market research, or business intelligence is desirable
SKILLS
• Excellent understanding of the Banks customer segment needs
• Proven experience supervising or coordinating sales or customer service teams
• Excellent understanding of marketings principles
• Knowledge on Brand Management
• Excellent understanding of the Banks Product portfolio
• Industry and competitor knowledge
• Advertising Development
• A high degree of creativity, judgment and decision making

• Work with minimum supervision
• Demonstrate a good level of maturity
EXPERIENCE
• Minimum of 5 years’ progressive experience in marketing, product management, or
customer segments management within a commercial, telecommunications, or
financial services environment or a related field with at least 1 year in a supervisory role