Key Duties & Responsibilities

Key Outputs and Accountabilities

Develop and deploy marketing plans on an annual basis

Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it.

Identify key customer grouping that could potentially form part of key accounts.

Jointly develop key account customer plans and ensure tactical execution.

Oversee revenue growth management initiatives.

Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis

Challenge the marketing production cost to optimize the overall marketing budget.

Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan.

Qualifications and Experience

Qualifications:

A relevant commercial degree or equivalent

Experience:

Minimum of 5-7 Years relevant experience.

Proven track record in Sales – including a Knowledge of Sales and Market trends and needs.

Strong commercial capability

Leadership

Competencies

A strategic and highly business focused thinker with the ability to integrate complex information from multiple sources and drive solutions to issues.