Key Outputs & Accountabilities

• Conduct market research, analyze industry trends, and identify potential for new products.
• Create and implement business plans, sales strategies, and marketing initiatives to drive new products growth.
• Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for
local market demands and shopper preferences
• Analyze market trends, competitor activity, and customer needs to identify opportunities.
• Collaborate with cross-functional teams to develop marketing plans and promotions
• Negotiate sales agreements, pricing, and promotions for new products.
• Ensure customer satisfaction and resolve any issues or concerns related to new products.
• Provide regular sales reports and updates to management on new products.
• Develop and execute marketing plans and promotions to drive sales and increase brand awareness for new products.
• Collaborate with marketing teams to develop marketing materials and campaigns.
• Analyze, evaluate, and communicate the new category performance across channels and customers.
• Generate promotional execution strategies to support new categories sales and increase uptake.

Qualifications
• Minimum requirement: Bachelor’s degree in Business  Administration, Marketing or related discipline.
• Added advantage: Relevant postgraduate qualifications.

Experience
• Minimum requirement: 8 years relevant experience in FMCG  sales, or/and marketing
• Strong understanding of the macro business environment
• In-depth understanding of the country beverage market and  understanding and appreciation of the competitive and  competitor environment

• Significant experience and/or exposure to development and  implementation of business strategy with strong expertise in  brand marketing, innovation process, strategy development,  market segmentation and insights, market research
• Proven experience channel development

Competencies
• Decisiveness and Risk Judgment
• Strong service and work ethic
• Planning and organizing ability
• Good interpersonal skills and ability to build networks and relationships.
• Initiative and self-driven
• Good communicator
• Superior report writing and presentation