We are looking for a dynamic, creative and results-driven Press Relations and Communications Officer to develop and execute Lapaire’s communication strategy in East Africa. This role plays a crucial part in building and maintaining Lapaire’s brand presence, managing press relationships, and creating compelling narratives that resonate with our target audience.

Key Duties and Responsibilities:

• Develop and maintain strong relationships with journalists, editors, and media houses across East Africa
• Create and distribute press releases, media kits, and other PR materials.
• Organize and manage press conferences, interviews, and other media events.
• Monitor media coverage and manage the company’s response to press inquiries.
• Build and execute a Communication strategy in line with Lapaire’s brand voice and image
• Develop and execute a regional communication strategy aligned with Lapaire’s mission and goals.
• Create engaging content for press releases, blogs, social media, and internal communications.
• Collaborate with the digital marketing team to ensure consistency in messaging and brand image across all channels and communications.
• Manage crisis communication to mitigate risks and protect the company’s reputation.
• Engage with key stakeholders to successfully execute your campaigns
• Work closely with internal teams, including Marketing, Operations, and Leadership, to align communication efforts with business objectives.
• Build partnerships with influencers, NGOs, and other stakeholders to enhance Lapaire’s visibility and impact.
• Provide your management with detailed reporting and analysis
• Track and analyze the performance of communication campaigns.
• Provide regular reports to the Head of HR & Communications with insights and recommendations for improvement.

• Qualifications, Skills and Experience:  

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
  • Minimum 2 years of experience in public relations, communications, or a similar role.
  • Proven experience working with media houses and managing press relationships in East Africa.
  • Strong understanding of the East African media landscape.
  • Exceptional written and verbal communication skills.
  • Proficiency in English and Swahili (French is a plus).
  • Proficiency in Google Suite and familiarity with digital tools in general.

  Personal attributes to be successful in this job

  • High level of professionalism and attention to detail.
  • Strong organizational and project management skills.
  • Passionate about storytelling and brand building.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong interpersonal skills and ability to connect with people
  • Ability to work independently and in a team.
  • Creative thinking and problem-solving abilities.

  What we offer

  • Salary package composed of a base salary (gross) of 1,200,000 to 1,800,000 UGX depending on background and experience and a monthly performance bonus
  • Benefits include individual medical cover, transportation and communications allowance to complete your tasks
  • A chance to make a meaningful impact in a purpose-driven company.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.