Key Responsibilities:
- User Onboarding:
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- Optimize user onboarding processes to ensure a seamless and engaging experience for new users.
- Analyse onboarding metrics and user feedback to identify areas for improvement in the onboarding journey.
- Collaborate with cross-functional teams to implement intuitive onboarding enhancements and monitor their effectiveness.
- Increase Signup to Customer Metrics rate to > 15% per week by end of Q2, 2024.
- Achieve 95% Customer Onboarding Satisfaction score of 5 by June, 2024.
- User Engagement & Retention:
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- Implement strategies to increase user engagement and retention rates.
- Analyse user engagement metrics and conduct regular A/B tests to identify opportunities for improvement.
- Work closely with the marketing and content teams to develop engaging content and campaigns to drive user engagement.
- Achieve 65% retention rate by end of Q2, 2024.
- Data Analysis:
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- Dive deep into data analytics to uncover actionable insights about user behavior and product performance.
- Translate data insights into actionable recommendations to enhance user experiences and inform product decisions.
- Monitor key performance indicators (KPIs) related to onboarding and user engagement to track progress and measure success.
- Cross-Functional Collaboration:
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- Collaborate with the customer success, product engineering, marketing, and sales teams to align onboarding and user engagement strategies with overall business goals.
- Serve as the voice of the user, advocating for their needs and preferences in product discussions and planning sessions.
Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
- 2+ years of experience in product management and business analysis.
- Strong analytical and data-driven mindset, with proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Experience working in an agile environment and familiarity with agile methodologies.
- Passion for user experience, with a keen eye for detail and a commitment to delivering high-quality products.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits
- Competitive salary and benefits.
- Role in a high-growth, dynamic environment.
- Continuous learning and growth opportunities.
- Chance to shape the future of business communication for entrepreneurs in Africa.





