MAIN PURPOSE OF THE JOB:
To develop, implement, track and optimize tourism potential in order to increase tourism arrivals, revenue and spend from the source markets. Other notable activities include digital strategies and executions, public relations and media familiarisations, international trade marketing, collateral production, market research, sales and advertising.
MINIMUM QUALIFICATIONS AND CERTIFICATIONS
• Honours Bachelor’s Degree in Business related courses/fields specialising in Marketing (i.e. BA/BSC (Marketing), B.COM (Marketing), BBA (Marketing),) or International Business from a reputable institution.
• Master’s Degree in any of the above qualifications is a requirement.
• Professional qualification in Marketing, i.e. CIM, is an added advantage.
EXPERIENCE
• At least three (3) years’ relevant experience in marketing and/or in the promotions, gained from a reputable organisation.
KEY COMPETENCIES
Technical Competencies
• Research/ Knowledge Management Thinking: A desire to understand the consumer and how they will respond to marketing activity, combined with the curiosity to test and monitor behaviour.
• Minimum supervision: Ability to work independently to achieve marketing goals. quality results and service
• Building collaborative relationships: Ability to build an environment that fosters collaboration, able to handle conflict constructively, and establish good stakeholder relationships.
• Communicating information effectively: communicates ideas, requests and information to others in an open and positive manner, strengthening cross organisational working relationships.
• Practising innovation and change: proactively seeks new ideas and ways to do things differently, demonstrating courage in the face of challenges and solving problems efficiently and effectively.
Behavioural/Generic Competencies
• Personal Integrity
• Excellent interpersonal skills, with the ability to work in a team setting
• Results oriented
JOB ACCOUNTABILITIES AND CURRENT OBJECTIVES (DUTIES AND RESPONSIBILITIES):
Key Result Area (KRA)
Activities/Processes for each Key Result Area (KRA)
KRA 1: Promotion of Destination Uganda through Marketing Communications, events & Experiential
• Work closely with PR Office to come up with marketing communications strategy/tactics to promote destination Uganda
KRA 2: Brand Development & Management
• Review and implement the POA brand manual in the key source markets around the world for increased destination awareness.
KRA 3: Performance Management & Reporting
• Oversee planning, execution, performance appraisal and reporting by all officers in the marketing department.
KRA4: Regional and Domestic Source Market Development
• Coordinate identification, and supervision of source markets representatives
• Conduct market pointers to keep abreast with emerging issues in the source markets
• Collaborate with Ugandan missions abroad to promote destination Uganda
• Work closely with regional partners for joint promotion of the EAC/Africa
KRA 5: Conduct Market Research
• Undertake market research and assess demand trends and other aspects of the operations of the Tourism Industry
• Subscribe to databases of tourism operators for effective and efficient targeting of tourists/partners
• Conduct activations in the domestic market
• Develop position papers to respond to the changing environment
KRA 6: Leveraging Technology in Tourism Promotion
• Through the extensive use of Information Technology, implement the marketing plan in one or more key geographical and niche product markets.
KRA 7: Communication Strategy in Marketing
• Develop communication strategies for reaching key stakeholder groups and form productive relationships with the media and other agencies for the sustainability of these communication programs
KRA 8: Managing Resources
• Prepare annual plans and projected budgetary requirements and institute a system for monitoring work plan/expenditure against approved work plan/budget.
• Supervise staff and conduct timely performance management
• Log risks in the course of work for effective escalation and response
KRA 8: Partnerships
• Working with partners to create and develop tourism opportunities and products in coordination with the department of Quality Assurance; and Product Development and Investments Unit.
• Create and manage a database of key partners
• Organizing and meeting with tourism stakeholders on a regular basis to build effective relationships in support of overall strategies
KEY PERFORMANCE INDICATORS
• Marketing Strategy Developed and Implemented
• Annual marketing plan
• Timely performance reports (weekly, monthly, quarterly and annual).
• Market pointer reports
• M&E reports on travel and satisfaction
• Database base of travel and media trade
• Calendar of events (internal and external) published timely.
• Strategic documents developed/reviewed and implemented. Digital Strategy Developed and Implemented. Monthly risk logs.
Interested and eligible Ugandans who meet the above requirements are invited to apply.
Application with detailed CV (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, current and past appointments letters, copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees, should be sent by courier or hand delivered to the address below latest 5:00pm Friday 15th September 2023
The chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue, Lugogo Bypass, 6th Floor
Lugogo House.
P.O. BOX 7211 KAMPALA
