Avenue Hospital was founded in 1995 for the purpose of managing the outpatient department at the Hospital, and to extend medical services to corporate clientele through an innovative concept of Managed Healthcare.
JOB OBJECTIVE/PURPOSE
To enhance growth of the products and services through marketing.
KEY RESPONSIBILITIES
- Speak with social workers and discharge planners to establish referral sources.
- Analyze the potential of the company’s service area to determine target markets, visitors, doctor’s offices, hospital discharge desks, assisted Living facilities and other possible sources of referrals to present Agency credentials and obtain patient referrals
- Attend education seminars with an intention to market Avenue Homecare Trainings, Homebased Nursing and Equipment sale/Lease.
- Perform community liaison activities with referral sources such as hospitals, home healthcare, skilled nursing and assisted living facilities
- Develop and maintain referral relationships and follow up with client prospects
- Manage the profitability of the business
- Develop and execute business development and marketing activities
- General sales duties including achievements of financial goals and sales quotas
- Analyze the potential of the company’s services area to determine target markets
- Develops Marketing plan, identifying priorities and sets a reasonable timetable
- Implement a marketing plan staying within an established timetable
- Reviews and evaluates the analyses and plan on an established basis
- Attend and/or completes all mandatory training/in-services as assigned
- Submits required personnel file documentation in a timely manner
- Maintain professional, supportive and responsive interpersonal communication skills
- Introduce new hospital internship partners as well as maintaining the relationship with existing ones
PERSON SPECIFICATION
- Bachelor’s degree in business related field or its equivalent.
- Minimum of 2 years of working experience, with at least 1 year of which is in a Business Development position or in community outreach.
- Homecare Business and administrative work experience strongly preferred
- Strong computer and phone skills(Word, Excel, Outlook, Google Workplace etc)
- Strong verbal and non-verbal communication skills
- Knowledge of Homecare and Retail Pharmacy operations
- Positive, outgoing and friendly attitude with ability to talk with community leads/referral partners and work in a team environment
