- Execute the OpCo Fintech strategy in the territory to achieve the business objectives, mind share, and loyalty in the region.
- Assist in conducting demand planning, forecasting product performance, developing budgets for the upcoming year, and implementing plans to achieve the desired targets.
- Develop and execute territory-specific initiatives and manage profitable and sustainable channel partnerships to ensure the achievement of Fintech objectives in the region.
- Initiate trade promotional activities to achieve push and pull effects for financial services products and services, and implement customer and channel reward and recognition initiatives.
- Review and analyze operations and performance to determine what is required to achieve sales targets and ensure these are put in place.
- Achieve BTL visibility objectives across all outlet types and categories in the region through the effective planning and execution of merchandising.
- Review the analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
- Drive the integration of Fintech strategies within all relevant channels in the region.
- Monitor and prepare periodic reports on sales performance, profitability, and operator performance trends, and generate periodic channel assessment reports for channel performance reviews.
- Ensure a standard look and feel across all Fintech retail outlet types in the territory.
- Ensure effective communication of the Fintech proposition at the customer and retail layers of the distribution channel.
- Research and provide feedback reports on competitor activity, network quality, peculiar market situations, and any issues affecting the marketing of Fintech products and services in the region.
- Ensure effective communication of Fintech services to customers, agents, and merchants within the region.
- Manage and provide solutions to escalations that have multiple processes or functions that impact the critical path of service delivery, keeping SM Distribution apprised of the same
- Identify and document key risks, issues, and dependencies, and set mitigation actions with guidance from the SM Distribution.
- Provide career development for direct reports (counselling, coaching, identifying key performance areas, career planning, and goal setting), in collaboration with HR.
Education:
- First degree in any commercial discipline
- Fluent in English
Experience:
6–13 years’ experience, which includes:
- A minimum of 2 years in a managerial role
- Experience in Fintech, banking, or telecom is preferred.
- Experience working in a global or multinational enterprise with a good understanding of emerging markets
