KEY DUTIES:

Sales Execution of Shops & Border Depots

• Maximize Revenue: Optimize sales volumes and average selling price (ASP) and minimize product losses to maximize revenue from available production in assigned region.
• Organize Yalelo-owned shops & border depots, ensuring high levels of product knowledge among the salesforce and a full grasp of the commercial pricing
• Demand planning & allocation: Efficiently organize allocation and delivery of product across
• Customer acquisition: Utilize salesforce and network to identify and win new customers as required to meet sales
• Drive continuous improvement across sales processes in order to achieve high levels of coordination and

Customer Relationship Management

• Regularly solicit (and act upon) customer feedback in order to understand their needs and build customer satisfaction and
• Resolve any customer disputes or
• Ensure business dealings and sales logistics are smooth – it should be easy for the market to buy our products!
• Monitor customer purchasing trend and seek to help customers grow their
• Ensure that the broader Yalelo management team truly understands our customers and the key drivers of customer

Strategy Development

• Advise the company’s senior management team and investors on pricing, sales channels, and marketing
• Share key insights relating to market trends, sales climate, consumer product preferences, and competitor actions
• Translate the strategic goals into operational plans to achieve the required targeted growth in sales and profit by identifying & optimizing promotional
• Manage and develop the Team.
• Contribute to a clear definition of roles in the functional spaces where Sales connect with other Company
• Maintain strong, regular, productive communication between own team and other closely related departments, at both a managerial and operational
• Interface efficiently and collaboratively with Finance, Logistics, Security, and Marketing, plus any other departments as
• Monitor expenditures against the budget on a monthly
• In conjunction with HR and the Head of Sales & Marketing, lead organizational planning and recruitment efforts for the relevant positions.
• Create and evaluate against clear, appropriate targets for the sales force and other departmental employees as
• Lead Performance Management programs in line with guidance from
• Actively provide hands-on guidance to help develop team members, and organize formal training plans together with
• Enforce discipline in line with Company
• Oversee Compliance in Sales
• Ensure that the sales operations comply with all policies and procedures relating to Security, Health, and Safety and influencing and implementing any changes necessary to meet statutory requirements, ensuring minimum risk to staff members and the business.
• Ensuring all new shop proposals meet the required return on investment prior to submitting any recommendations to the Head of Sales and Marketing.
• Contribute to a clear definition of roles in the functional spaces where Sales connect with other

REQUIRED TECHNICAL SKILLS, TRAINING & EXPERIENCE

1. Bachelor’s degree in a Business-Related course (preferred).
2. At least 8 years of Sales Management experience in an FMCG or a related industry, which must include 4 years leading a sales
3. Proven work experience in a corporate/multinational working
4. Action and detail-oriented, having a drive for
5. Working knowledge of sales and marketing in a competitive
6. Excellent product knowledge with the ability to provide detailed product
7. Proven ability to increase profitability through key accounts and put in place an effective revenue cycle
8. 5 Advanced Generic Skills & Competences: Leadership, Decision Making, Interpersonal Skills, Communication, Global
9. Analytical and problem-solving
10. Strong management and leadership skills together with excellent communication, influencing, negotiating, and presentation
11. The ability to network and interact effectively with a broad range of associates spanning varied disciplines, responsibilities, and cultures.
12. Service-focused approach, vested in product and process excellence and customer
13. Resilience and the ability to work independently and effectively under
14. Flexible and adaptable with the ability to work within a changing environment and respond to different demands with a sense of
15. Knowledge and understanding of all relevant national laws, regulations, and operating
16. Computer literate with a working knowledge of the range of MS Office packages and ERP software