The Sales Executive’s focus is on those bars and channels with growth opportunities for our main Guinness Brand and other key premium and mainstream brands of our portfolio. This is where the real difference can be made with customer and consumers, with the greatest return on investment.

The holder of this role also works with: Van Team/ Van Team Supervisor, Customer Marketing, Retailers, Distributors, wholesalers, Consumer relations etc…

The purpose of the Sales Executive is to Effectively manage and develop designated outlets in order to deliver Volume, Share, Distribution and Rate of Sale targets expressed through the One Plan.

Qualifications

• Any University Degree or equivalent experience and at least 2 years track record in a middle ranking Sales / Marketing / Customer facing role.

Experience

• Sales or relevant industry related experience in FMCG, ideally beverage industry, with proven experience in taking care of retail customers
• Journey planning techniques
• Persuasive selling
• Grasp of promotion and merchandising techniques
• Inquisitive approach to brands, markets and competition
• Bilingual English / French is an advantage
• Balanced and physically robust
• Computer literate (Microsoft Office)
• Good driver with a valid license

ACCOUNTABILITIES

• Achieves volume, share, and distribution targets.
• Perfect Sales drivers standards / Project cool deliver return on investment and marketing activities in his territory delivers required uplifts.
• Target calls to improve return on investment (Segment prioritization). Sells directly to outlets in opportunity Out of Stock situations.
• Fights competition effectively by supervising activities, taking action to counter, reporting upwards
• Ensures achievement of customer call targets by determining logical, efficient journey plans for himself, and mentoring Van Teams on journey plans Drives for superb implementation of the Commercial plans at the point of purchase in order to improve Sales Driver efficiency Return on Investment & Brand objectives.
• Delivery of FSE and VSM scorecard important metrics in owns territory.
• Take ownership on own development and ensure regular ICAT development plan reviews with Line Manager. (Mastery in SOE standards)