03 Sales Executives at Kiira Motors Corporation, Jinja, Uganda

The Sales Executive at Kiira Motors Corporation plays a dynamic and results-oriented role within the Revenue Generation Unit of the Sales Division, with a specialized focus on securing public and large-scale institutional contracts. This position is directly responsible for driving the end-to-end tender sales process, from meticulous bid identification and proposal development to successful contract negotiation, signing of agreements, and diligent revenue collection. The Sales Executive will actively cultivate relationships with key institutional stakeholders, present KMC’s innovative product portfolio with tailored value propositions, facilitate complex financing options, and contribute significantly to expanding KMC’s market reach within the public and large fleet sectors. This role demands exceptional sales acumen, superior proposal writing skills, strong negotiation capabilities, a customer-centric approach, and an unwavering passion for achieving ambitious sales targets within the automotive industry’s institutional segment.

KEY RESPONSIBILITIES:

1. Functional Responsibilities: Driving Sales & Revenue Generation

The Sales Executive (Tenders) actively drives revenue generation by managing the specialized tender sales cycle, engaging institutional customers, and facilitating large-scale product acquisition.

1.1. Sales Process Management (Bid Identification to Revenue)

Proactively identify, research, and track relevant public and institutional tender opportunities (RFPs, RFQs, EOIs) for vehicles, components, and services from government agencies, parastatals, NGOs, and large corporations.
Lead the end-to-end tender process from initial opportunity assessment and go/no-go decision-making to the meticulous preparation, submission, and follow-up of compelling and compliant bid proposals.
Ensure all tender submissions are comprehensive, technically accurate, financially competitive, and adhere strictly to submission deadlines and requirements.
Actively drive contract negotiations, secure the signing of sales agreements, oversee efficient payment processing, and ensure diligent collection of revenues.

1.2. Institutional Customer Engagement & Relationship Nurturing

Proactively nurture and engage consistently with potential institutional customers throughout the entire tender and sales cycle, providing comprehensive product information and addressing complex inquiries.
Present KMC’s innovative products (Kayoola E-Buses, Kayoola Coaches, components, services) to prospective institutional clients with compelling presentations, tailored product demonstrations, and strategic value propositions that address their specific operational and sustainability needs.

1.3. Complex Financing & Ownership Model Facilitation

Work collaboratively with financial institutions and KMC’s finance team to provide comprehensive information and facilitate affordable financing options (e.g., leases, fleet financing, MaaS models) for large-scale purchase of company products by institutional clients.
Guide customers on various vehicle ownership and service models to maximize their purchasing flexibility and align with their long-term operational and financial objectives.

1.4. Market Expansion & Strategic Partnerships

Support efforts to leverage existing regional trade blocs (e.g., EAC, COMESA, AfCFTA) to identify and pursue large-scale tender opportunities for KMC products in Uganda, the broader East African region, and across the continent.
Collaborate with authorized Agencies and distributors, providing necessary sales support tailored to institutional clients and ensuring adherence to KMC’s sales strategies and standards.

1.5. Order Processing & Strategic Inventory Awareness

Accurately receive and process confirmed institutional orders, ensuring all required documentation is complete, legally sound, and submitted promptly for production and delivery.
Liaise closely with internal departments (Production, Logistics, Product Support) to track product availability, production schedules, and delivery status, communicating transparent updates to institutional customers.

1.6. Sales Reporting & Strategic Analysis

Maintain accurate and up-to-date records of all sales activities, institutional customer interactions, and pipeline status within the CRM System, with a specific focus on tender stages.
Prepare regular, insightful sales reports, including tender win/loss rates, revenue projections from institutional sales, and competitive analysis for the tender market, for review by the Senior Sales Executive.

2. Social Responsibilities: Building Trust & Collaborative Networks

The Sales Executive acts as a key representative of KMC, building trust with institutional customers and contributing to a collaborative and ethical sales environment.

2.1. Institutional Trust & Advocacy

Build strong, trusting relationships with Public, Corporate and Institutional clients by providing honest information, reliable support, and acting as a knowledgeable advocate for KMC products and solutions.
Ensure utmost transparency and integrity in all tender dealings and sales processes, upholding KMC’s brand reputation as a reliable and ethical partner.

2.2. Cross-functional Collaboration

Work effectively and collaboratively with the Senior Sales Executive and other members of the Revenue Generation unit, sharing insights from the market and supporting team goals.
Collaborate extensively with Product Development, Production, Product Support, Marketing, and Finance teams to ensure seamless tender responses, product delivery, and a superior customer journey for institutional clients.

2.3. Professional & Ethical Representation

Represent Kiira Motors Corporation professionally and ethically in all interactions with institutional customers, government bodies, partners, and the public.
Adhere strictly to KMC’s code of conduct, anti-corruption policies, and ethical sales practices at all times, especially within the tender environment.

2.4. Knowledge Sharing & Market Intelligence: Actively share tender market insights, institutional customer feedback, and sales best practices with the team to contribute to collective learning and strategy refinement for large-scale opportunities.

3. Emotional Responsibilities: Resilience, Precision & Strategic Drive

The role demands exceptional resilience, meticulous precision, strong interpersonal skills, and a persistent drive to achieve challenging sales targets within the complex tender landscape, while prioritizing institutional customer satisfaction.

3.1. Results-Oriented Drive & Tenacity

Possess a strong, intrinsic drive to achieve and exceed challenging individual sales targets for tenders, demonstrating tenacity and persistence in pursuing complex bids and securing large-scale contracts.
Maintain a positive and proactive attitude, even in the face of tender rejections, lengthy procurement processes, or intense market competition.

3.2. Institutional Empathy & Responsiveness

Demonstrate genuine empathy for the unique operational needs and budgetary constraints of institutional customers, actively listening and tailoring solutions to meet their specific requirements.
Exhibit a high level of responsiveness and urgency in addressing institutional inquiries and navigating complex tender clarifications promptly.

3.3. Resilience & Adaptability in Tender Environment

Maintain composure and effectiveness when navigating highly competitive tender conditions, demanding negotiation phases, or fluctuating public procurement cycles.
Adapt quickly to new tender requirements, evolving product updates, and shifts in public sector procurement policies.

3.4. Persuasion, Influence & Strategic Communication

Possess strong persuasive abilities and the capacity to influence institutional decisions through clear, articulate communication, in-depth product knowledge, and compelling value articulation in written proposals and presentations.
Maintain confidence and conviction in KMC’s products and services, effectively conveying their long-term benefits to large organizations.

3.5. Unwavering Integrity & Trustworthiness

Uphold the highest ethical standards in all tender interactions, building long term trust and credibility with institutional customers and procurement bodies.
Handle sensitive tender information, financial data, and contractual details with absolute discretion and confidentiality.

QUALIFICATIONS AND EXPERIENCE:

Education Background

Bachelor’s Degree (Honours) in Procurement and Supply Chain Management, Commerce, Economics, Business Administration, Marketing, or a related field from a recognized Academic Institution.

Experience

Minimum of Four (4) Years of progressive experience in sales, business development, or a specialized tender/bid management role within a reputable organization within the automotive, heavy machinery, or a related B2B sector.
Experience in customer relationship management and direct customer engagement with institutional clients.

Professional Certifications

Certification in Procurement (e.g., CIPS Level 4 or equivalent) or Project Management Professional (PMP) is and added advantage.
Relevant Continuous Professional Development Certificates in Sales, Customer Relationship Management (CRM), or Automotive Sales Techniques are an added advantage.

SKILLS AND COMPETENCES

1. Expert Tender & Proposal Management: Proven ability to manage complex tender processes end-to-end, including bid analysis, proposal writing, compliance checks, and submission.
2. Strong Sales & Negotiation Skills: Demonstrated ability to drive sales from lead generation to closure within institutional contexts. Superior negotiation and persuasion skills for complex, multi-stakeholder deals.
3. In-depth Product Knowledge: Ability to quickly acquire and effectively communicate in-depth knowledge of KMC’s vehicle products, features, benefits, and technical specifications relevant to institutional requirements. Strong understanding of the automotive industry and public sector market trends.
4. Customer Relationship Management (CRM) & Stakeholder Engagement: Proficiency in using CRM software to manage leads, track customer interactions, and manage sales pipelines. Strong focus on building and maintaining long-term relationships with key institutional decision-makers.
5. Exceptional Communication & Presentation Skills: Excellent verbal and written communication skills for engaging with diverse institutional segments. Superior presentation skills for product demonstrations and tender defense. Ability to listen actively and respond empathetically to complex inquiries and concerns.
6. Financial Acumen (Intermediate): Strong understanding of financing options, total cost of ownership (TCO) for fleets, and ability to guide institutional customers through complex financial processes.
7. Organizational & Time Management: Superior organizational skills to manage multiple tender pipelines, complex documentation, and strict deadlines efficiently. Ability to prioritize tasks and manage time effectively to meet ambitious sales targets
8. Computer Literacy & Digital Proficiency: Advanced proficiency in standard office software (e.g., MS Office Suite, especially Excel and PowerPoint). Familiarity with e procurement platforms and digital sales tools.