• To execute MultiChoice Tanzania Showmax sales strategy, ensuring that business plan targets are met by generating channel sales.
• Oversee Showmax sales pricing, planning, operational forecasting, partner management and trade marketing.
• Ensure that assigned channel Sales targets are met by effectively managing and generating new accounts.
• To provide regional leadership, guidance, and operational management of the team to enable and oversee the implementation and achievement of commercial sales strategic objectives.
• Develop regionalised sales strategies, that complement the national sales approach, to maximise sales opportunity.
To ensure the regional delivery of the holistic customer experience is consistently delivered through Sales, after-Sales service, Installation and Customer Care activities.
Ensure compliance to national sales direction and brand positioning.
Key Performance Objectives
Strategy Development and Execution
• Execute MultiChoice Tanzania Showmax sales strategy in Tanzania ensuring that business plan targets are met by generating customer and commercial sales.
• Oversee sales planning, operational forecasting, partner management and trade marketing within the region.
• Responsible for achieving the consumer-commercial target of Gross Revenue, Net Revenue, EBITDA Cash Flow & growth in subscriber numbers.
• Execute the sales strategy & drive the performance of Showmax Brands in Tanzania.
• Ensure timely execution of strategic & operational objectives.
• In liaison with the Head of Sales, develop and execute innovative market development opportunities.
• Lead and drive consistent market execution strategies & initiatives enabling excellence in sales operations (Right Execution Daily – RED) across the regions.
• Execute strategies to drive business growth and leading projects.
• Drive and champion all digital transformation strategies & initiatives in the region.
• Execute the commercial ‘go to market’ channel structure within the regions and identify new commercial opportunities.
• Provide the Head of Sales with on the ground insights across all aspects of the business.
• Provide formal input into business processes and areas to address operations.
• Assist the market on business casing.
• Deliver best standards customer service and ensure customer experience initiatives are implemented for all customer touch points within the region.
• Ensure optimal operations insights around key performance indicators e.g. call volume, first call resolution, social care queries and self-service use.
• Identify customer friction points and create plans with customer experience teams.
• Ensure all Operational queries/ issues raised get resolved.
• In liaison with the Marketing and Brand Communications teams, implement and execute strategic Showmax marketing plans for the country whilst managing and coordinating marketing and creative staff within the region.
• Provide retention and CVM assistance & roadmap for the region as per set KPIs.
• Drive in-market CVM activities within the region, maximizing value extraction from the active base through effective upselling, prevention and winback.
• Provide key insights into the performance of CVM campaign initiatives and impact on key KPIs such as churn, retention and sales.
Budget Management
• Keep account of the allocated budget and ensure all expenditure has justifiable value add
• Monitor income and expenditure from the day- to-day business operations and ensure the Tanzania is a profitable business
• Practice vigilance in new project spend and ensure there is positive operational impact from such expenditure
• Ensure regional headcount is efficiently managed and skills development is an integral part
Stakeholder Management
• Play a leadership role in Public Relations initiatives in the region including CSR activities.
• Drive strategic partnerships and collaboration with internal cross functional leadership, external vendors and channel partners
People Management
• Lead the team in creating and sustaining a work environment driven by an enabling coaching culture to drive employee engagement.
• Build and develop high performing teams and drive superior performance standards.
• Manage team members to ensure effective delivery of business unit objectives.
• Develop a high performing team by embedding formal performance development and informal coaching.
• Encourage frequent knowledge sharing between team members.
• In liaison with HC, determine and analyse development needs for the team & ensure that identified training requirements are budgeted for and executed.
• Manage leave for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from HC.
• Resolve grievances raised by team members and escalate only if required.
Governance and Reporting
• Ensure the employees and commercial functions have the right analytics to perform the most relevant actions.
• Identify process improvement areas & ensure implementation.
• Ensure timely, accurate, complete daily, weekly, monthly, quarterly, half yearly and annual reports.
• Review Operations reports and provide feedback & follow up on issues noted.
• Provide formal input into business process and area to address operations.
Qualifications and Experience
• A first degree in any discipline. An MBA is an added advantage
• A minimum of 5 – 7 years in a commerce, business administration or sales and marketing leadership role
• Strong financial acumen and experience in channel partner management
• Deep sales and distribution knowledge
• Proficient in computer applications
• Commercial experience in Tanzania
• Experience in trade sales activations
• Digital savvy
Technical Competencies
• Commercial Acumen
• Financial Management
• Negotiations Skills
• Customer Relationship Management
• Developing Value Proposition
• Product/Brand Knowledge
• Financial Management
• Risk Management
• Governance and Compliance