Key Responsibilities

• Developing annual brand plans, execution and evaluation of both internal and external marketing campaigns to drive brand visibility and alignment in a seamless manner for enabling functions such as Sustainability, Customer Excellence, etc.
• Working closely with the unit heads to achieve the business objectives whilst participating in projects driven by the respective enabling functions/units.
• Stakeholder management: ensure quality relationship management with all stakeholders i.e., business partners and branding service providers for own area
• Responsible for budget planning, control and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their assigned units.
• Define clear brand guidelines and value propositions for each enabling function and uphold them across the Group and all business units as well as all Bank’s touch points, communicating across the business as a champion of the company’s brand guidelines to secure brand identity and maintain brand integrity
• Reviewing and enhancing all communication materials and collateral within the business to ensure adherence and consistency to the overall Brand Positioning, Values and Identity Standards.
• Convening regular progress review meetings with internal stakeholders, creative teams, and external agencies, to ensure alignment, tracking of all ongoing projects, quality of deliverables and manage work progress on an ongoing basis.
• Manage the Digital Asset Management tool and oversee the end-to-end marketing workflows, ensuring efficient and timely execution of campaigns and marketing activities while ensuring onboarding and usage of above 95%.
• Monitor industry trends and innovations to keep KCB Bank’s marketing strategies competitive and effective.
• Conduct market research and competitor analysis to provide insights that inform strategies and campaigns.

The Person

For the above position, the successful applicant should have the following:

• Bachelor’s degree in any relevant field
• Professional Qualification will be an added advantage
• Master’s degree will be added advantage
• At least 4 years in Brands management
• At least 3 years in portfolio management.
• At least 2 years in Marketing Agencies Management
• At least 2 years stakeholder management
• 1 year Leading/Managing Teams
• 2 years in Budget Management