Duties & Responsibilities 

• Develop and execute marketing campaigns to promote healthcare services, events, and educational content. Plan and execute marketing and communications strategies to support outreach initiatives and events
• Generate engaging and compelling high-quality, content for newspapers and magazines, social media, infographics, blogs and in-clinic awareness to improve search rankings, customer engagement and drive traffic.
• Stay abreast of industry trends and competitor activities to identify optimization opportunities.
• Plan and execute email marketing campaigns, including creating newsletters, segmenting target audiences, and analyzing campaign performance.

•  Targeted Specialized Knowledge

  • Bachelor’s degree in marketing, digital marketing, or a related field. Proven experience of atleast 4 years in digital marketing, and marketing communications
  • Hands on experience of social media in a professional setting and how to leverage social media/viral messaging as part of a PR strategy. Experienced in corporate communications and digital marketing
  • Excellent understanding of the full marketing mix Strong understanding of healthcare industry regulations and compliance. Proficiency in digital marketing and communication tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
  • Experience working in cross-functional and cross-geographical teams is preferred.
  • Professional Certification in Marketing or Communications. 4 – 6 years of experience in copywriting and editing. Proficient in the use of PowerPoint.