1. Role Purpose

The Senior Digital Community Manager is responsible for growing, engaging, and monetizing digital audiences across Next Media brands, client accounts, and owned platforms.

The role ensures that digital communities are:

• Strategically nurtured
• Consistently active
• Commercially valuable
• Data-driven
• Brand-safe

This position plays a critical role in supporting NextCom’s transformation into a Digital-First, Audience-Centric, Revenue-Generating Media Ecosystem. The role has heavy need in paid marketing and performance management for page brand growth.

2. Key Responsibilities

Digital Community Growth & Engagement

• Develop and implement strategies to grow digital communities across social platforms.
• Drive audience engagement through content interaction strategies.
• Manage brand tone, voice, and community culture.
• Ensure strong daily engagement across all platforms.

Platform Management & Optimization

• Oversee management of all social media accounts and online communities.
• Optimize posting schedules based on audience behavior insights.
• Ensure platform best practices are followed.
• Maintain brand consistency across platforms.

Audience Intelligence & Insights

• Monitor audience trends, sentiment, and behavioral insights.
• Translate data into actionable community growth strategies.
• Provide weekly and monthly performance reports.
• Identify emerging digital trends and opportunities.

Content Collaboration & Support

• Work closely with:
  • Content teams
  • Production teams
  • Marketing teams
• Provide audience insights to inform content creation.
• Ensure content aligns with audience interests and engagement patterns.

Reputation & Crisis Management

• Monitor brand sentiment across digital channels.
• Manage and respond to audience feedback, complaints, and queries.
• Escalate sensitive issues appropriately.
• Maintain brand safety and professionalism.

Digital Campaign Support

• Support execution of digital campaigns through community engagement.
• Amplify campaign reach through organic audience activation.
• Drive audience participation in brand activations.

Monetization & Commercial Support

• Support digital revenue growth through:
  • Sponsored content engagement
  • Influencer activations
  • Brand collaborations
• Identify opportunities to convert communities into revenue streams.

Community Moderation & Governance

• Establish and enforce community guidelines.
• Ensure healthy and safe online interactions.
• Maintain high response standards and turnaround times.

3. Annual Key Performance Indicators (KPIs)

Community Growth – 20%

• Achieve ≥30% annual growth in digital audiences.
• Increase follower acquisition rate month-on-month.

Engagement Performance – 20%

• Maintain engagement rate above industry benchmarks.
• Increase meaningful interactions (comments, shares, conversations).

Platform Activity & Responsiveness – 15%

• Maintain response time within established SLA.
• Achieve ≥95% community response rate.

Digital Campaign Support – 15%

• Support successful execution of all digital campaigns.
• Achieve campaign engagement targets.

Audience Insights & Reporting – 10%

• Deliver accurate, timely, and actionable reports.
• Provide monthly audience intelligence insights.

Brand Reputation Management – 10%

• Maintain positive sentiment metrics.
• Effectively resolve community issues.

Revenue Contribution Support – 10%

• Support monetization initiatives across digital platforms.
• Contribute to engagement metrics linked to revenue growth.

4. Required Qualifications

Education in either:

• Bachelor’s degree in:
  • Marketing
  • Communications
  • Media Studies
  • Digital Marketing
  • Public Relations

Experience

• 5+ years experience in:
  • Digital community management
  • Social media management
  • Digital marketing
  • Media or agency environments

5. Required Skills & Competencies

Technical Skills

• Social media platform management expertise.
• Strong analytics and reporting capability.
• Knowledge of social media tools and dashboards.
• Digital content strategy understanding.
• Crisis communication skills.

Behavioral Competencies

• Excellent communication skills.
• Strong interpersonal skills.
• Strategic thinking ability.
• Emotional intelligence.
• High responsiveness and attention to details

6. Key Success Factors in Next Media Context

The ideal candidate must demonstrate ability to:

• Manage large-scale digital communities
• Balance engagement with commercial impact
• Operate in a fast-paced media environment
• Use data to drive decisions
• Align digital community strategies with brand objectives