The Social Media Executive will work closely with the Social Media Coordinator, Graphics and other Marketing teams to define and execute the day-to-day social media activities across selected company accounts.
Essential Duties and Responsibilities:
- Assist in developing and managing content for the selected social media accounts, including writing and posting editorial content and graphics, and liaising with the PR regularly.
- Ensure that social media policies are adhered to, are well socialized across the company and remain in compliance.
- Manage and keep an overview of all activities across all platforms.
- Assist with monitoring the organization’s reputation online.
- Build and execute social media strategy, through content research, audience identification, benchmarking, brand messaging and by conducting surveys.
- Set up and optimize company social media pages on various platforms for the best visibility of the company’s social media content.
- Monitor and develop reports and counter strategies based on competitor activities with social media spaces.
- Develop engaging, creative and innovative content for regularly selected posts which enlightens audiences and promote brand focused messages.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficiency and areas for social media campaign improvement.
- Performs any other task as per management request.
Education and/or Work Experience Requirements:
A minimum of a Bachelor’s degree in a relevant discipline.
A minimum of 3+ years’ experience in a similar role in a busy environment.
Key Requirements:
- Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously and against deadline
- Superior communication skills, including writing, editing and verbal capabilities
- Superior knowledge of the WordPress Content Platform
- Significant hands-on experience building and executing social media strategies to achieve business objectives
- Proficient knowledge and experience with Facebook, Twitter, Linkedin (earned, owned, and paid) and other social media platforms for marketing use
- Experience with social listening, measurement and analytics (e.g. Hoostuite Radian6, Google Analytics and others)
- Experience with email marketing
- Extensive knowledge of and experience with community management best practices
- A meaningful knowledge of the media industry and digital marketing
- Pragmatic sense of business acumen, problem solving abilities, creativity, and sense of “getting things done”
Equal Employment Opportunity Policy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Hariss International is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.
