• As the Social Media Lead for Instagram & TikTok, you’ll be responsible for developing and executing strategies to enhance our brand visibility, engagement, and community growth across these platforms.
• Your creativity and expertise will drive our social media initiatives, elevating our brand’s online presence and fostering meaningful connections with our audience.

Key Responsibilities

• Develop and implement comprehensive social media strategies for Instagram and TikTok aligned with brand goals and identity.
• Create engaging and innovative content (videos, stories, reels, etc.) that resonates with our target audience, leveraging the unique features of each platform.
• Manage day-to-day operations of Instagram and TikTok accounts, including content creation, scheduling, publishing, and community engagement.
• Analyse key metrics and insights to track performance, optimise content strategies, and identify growth opportunities.
• Collaborate with cross-functional teams (marketing, design, product, etc.) to ensure alignment of social media campaigns with overall brand initiatives.
• Stay updated on emerging trends, features, and best practices on Instagram and TikTok to continually enhance our strategies and maintain a competitive edge.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• Proven experience (X years) in social media management, specifically with a focus on Instagram and TikTok for brand accounts.
• Strong understanding of social media analytics and tools to track performance metrics.
• Exceptional creative skills with the ability to produce high-quality, visually appealing content.
• Deep knowledge of the Instagram and TikTok platforms, their algorithms, and best practices.
• Excellent communication, interpersonal, and organisational skills.
• Ability to multitask, work under pressure, and meet tight deadlines in a fast-paced environment.
• Passion for the brand’s industry/niche and a keen eye for industry trends.

Benefits

• Flexible work hours and remote work opportunities.
• Professional development and growth opportunities.
• Opportunity to grow within a dynamic and innovative brand.
• Collaborative and supportive work environment.