Engagement

• Draft, create, and schedule relevant social media copy, images, videos or digital graphics
• Develop and maintain a social media calendar that is aligned with Marketing, Fundraising, and Editorial calendars in close collaboration with the Brand and Integrated Communications Manager and WfWI’s UK and Germany social media teams.
• Create video content for Reels and TikTok and visual content for various social media platforms, including, but not limited to, Instagram, Facebook, and Twitter, with excellent judgment, instincts, and a sharp feel for the social media landscape. Content to produce includes video, a plethora of photography, gifs, short clips, streaming stories, etc.
• Develop ideas for our social platforms, posts, and campaigns while keeping abreast of external trends, global cause awareness days and international developments, as well as competitor outputs
• Source and create timely social media content to educate various audiences about key campaigns such as International Women’s Day, World Refugee and in support of Advocacy goals.
• Conceptualize new ways to engage our audiences, ambassadors, and influencer network
• Develop compelling and topical content that delivers engagement for global campaigns and educates audiences and potential new donors on key campaign goals
• Monitor audience interactions and engage with users across our social platforms
• Assist with monitoring the news cycle and identifying trending topics in the media and online
• Track, measure, and compare social media performance metrics in monthly reports
• Support media relations, influencer outreach and content creation for external events as needed
• Perform other duties as assigned, like engaging with celebrities, our Champions and Ambassadors during Global Campaigns, helping to identify and manage relationships with brands for cause marketing activations, etc

 Delivery

• Ensure WfWI’s brand voice is consistent across platforms
• Distill complex concepts and language into content that is easily understood
• Stay up to date on nonprofit and/or social media trends to support content development
• Stay current on trending news, especially related to international development, humanitarian aid, human rights, communications best practices, and digital technologies
• Manage and complete work on time to align with social media calendar goals and deadlines
• Meeting deadlines and following content requirements in terms of style and project specifications
• All our staff are required to adhere to WfWI’s Code of Conduct and Safeguarding policies and to our organizational values: Empowerment, Integrity, Respect, and Resilience.

Skills Knowledge and Expertise

Required

• Bachelor’s degree in marketing, Communications, Journalism, English or related discipline
• 3+ years of proven experience managing social media accounts and creating content for them
• Advanced knowledge of social analytics tools and reporting
• Experience managing and creating content on multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok)
• Excellent English writing and proofreading skills, as well as the ability to communicate and collaborate effectively
• Passion for making creative content on a spectrum of media platforms – social, streaming, film, interactive, etc. Ability to turn any branded content into a volume of social gold (clips, gifs, graphics, photos, stories, copy, etc.)
• Well-versed in working with a wide range and quality of video and static imagery – from a collection of photography to short video clips
• Proficient with digital publishing, video editing, Adobe Creative Suite, Photoshop, Canva or similar design software
• Exhibits an innovative mindset, always seeking ways to evolve and introduce new content offerings, initiating new content ideas and creating
• Attention to detail and ability to meet deadlines responsibly
• Comfortable in fast-paced environments
• Creative and analytically minded
• Self-motivated, with the ability to work independently as well as in a team setting.