Responsibilities

• Craft and implement a compelling social media content marketing plan aligned with Tek Experts’ business objectives and brand messaging.
• Design and execute engaging social media campaigns that resonate with target audiences, generating buzz and driving traffic to the company’s website.
• Produce and distribute high-quality, visually appealing content across approved social media channels, including Facebook, Twitter, Instagram, YouTube, and emerging platforms relevant to the company’s strategy.
• Actively engage with followers, respond to comments and inquiries promptly, and address concerns effectively to maintain a positive brand image.
• Collaborate with internal stakeholders to ensure seamless community management and timely resolution of social media-related issues.
• Craft and deploy approved crisis management statements to maintain brand integrity and reputation during sensitive situations.
• Employ search engine optimization (SEO) techniques to enhance content visibility, attract organic traffic, and boost search engine rankings.
• Utilize graphic design tools like Canva to create eye-catching visuals that capture attention and effectively convey brand messaging.
• Continuously monitor and analyze social media metrics using analytics tools to measure the success of campaigns, identify trends, and make data-driven recommendations for improvement.
• Conduct thorough research to stay abreast of emerging social media trends, audience preferences, and industry benchmarks.
• Propose and implement innovative social media initiatives, such as promotions, contests, and influencer partnerships, to expand brand awareness and engagement. initiatives, such as promotions, contests, and influencer partnerships, to expand brand awareness and engagement.

Qualifications

• 1 to 2 years of experience as a social media coordinator.
• Bachelor’s degree in marketing, communications, or a related field required.
• Professional fluency in English, both written and oral.
• Proven expertise in social media platforms, including content creation, engagement strategies, and analytics.
• Exceptional communication and interpersonal skills, with the ability to build rapport and foster meaningful connections with diverse audiences.
• Strong collaboration and teamwork abilities, with a demonstrated capacity to work effectively within a cross-functional team environment.