The key purpose  is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

Key Roles and Responsibilities

Trade Marketing Executive

• Define, quantify and segment the appropriate channel within the market, and then apply channel strategies accordingly
• Ongoing development, co-ordination and standardization of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
• Develop the IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions
• Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
• Develop, own and drive Cold Strategy
• Develop and own the definition of execution standards across all elements of the sales driver triangle
• Develop annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time
• Review activity and results; communicate changes and initiatives through regular CPF sessions
• Review, Track in-trade audit KPIs and communicate in-trade audit standards
• Build effective business partnerships with key customers
• Manage 3rd Party BTL agencies and ensure set standards are met at all times
• Implement appropriate controls to ensure transparency and accountability of expenditure

Key competencies and attributes:

• Ability to persuade and get results through managing diverse group
• Knowledge of all relevant legislative requirements
• Familiar with local market environments
• Good interpersonal skills / builds good relationships
• Ability to work under pressure
• Good verbal and written communication skills
• Passionate, self-starter
• Good self-management principles
• Ability to adapt to and implement change effectively
• Numeracy Skills – ability to work with detailed analysis
• Practical knowledge of market structures and consumer trends in Uganda
• Excellent management & leadership skills
• Process and Project management

Minimum Requirements:

• University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline; or a relevant combination of formal qualifications and additional specialized study
• In depth knowledge of Marketing, branding and relevant management experience
• (more than 2 years) in the same functional domain or other related positions, preferably working in an international environment.