Key Responsibilities:

• Develop and execute trade marketing strategies to achieve sales targets and improve product visibility. This includes identifying market opportunities, setting objectives, and creating plans to achieve them.
• Manage trade promotions by planning, executing, and analyzing the effectiveness of promotions, such as discounts, coupons, and special offers.
• Manage budgets and resources and be responsible for allocating and managing budgets for marketing activities, ensuring they are used effectively.
• Analyze market trends, industry activities, and consumer behavior to identify opportunities and inform strategic decisions.
• Merchandising and shelf placement by working with retailers to optimize product placement and merchandising strategies to maximize visibility and sales.
• To develop and manage the creation and deployment of POS materials, such as displays, banners, and shelf talkers.
• Design and implement promotional activities, including in-store displays and events, to engage customers and drive sales.
• Analyze market trends and competitor activity to refine marketing strategies and identify growth opportunities.
• Monitor and report on the effectiveness of trade marketing programs and adjust strategies as necessary.
• Build strong relationships with retailers and distributors to ensure alignment and support for marketing initiatives.
• Track and manage trade marketing budget to ensure effective allocation of resources.
• Conduct training for sales teams and retail staff on new products and promotional initiatives.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Motor Vehicle Drivers License (Minimum 2 Years of Driving as per Insurance Regulations)
• Must be a Member of Zambia Institute of Marketing
• Minimum of 3 years experience in trade marketing or a similar role, preferably within the agriculture industry.
• Strong analytical skills and experience with market research and sales analysis.
• Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively.
• Proven track record of developing successful trade marketing programs and promotional campaigns.
• Proficient in Microsoft Office Suite and marketing analytics tools.
• Ability to travel as needed to meet with retailers and attend events.
• Enthusiastic team player with a proactive approach to problem-solving.